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In fact, since the webmaster has been trying to put some of their own views and views recorded in the form of words, but I have always felt that Daniel is everywhere, he does not come out to grandstanding, another is their own due to time constraints and literary talent limited really difficult to take time to do these, since last year due to a series of changes in Baidu algorithm, K Station many of their own projects are also burnt, from the initial hunger is difficult to accept in the present calm in the face of their own mentality has become more calm, just before the time just with a small game webmaster communication very huan, so that we exchange some experience and views of the record to console.
For the current small game website operation and development I mainly have the following concerns and views, some of which also represents my views on the future of China's Internet development trends.
First of all, from the content of the content of the small game site made Chinese webmaster Common mistakes is the content of plagiarism serious, many small game sites are reproduced from other similar sites above, lack of innovation, in the content of the lack of their own site characteristics, there is no difference in things, And because China's internet lack of copyright laws and regulations caused the site content to copy each other more and more rampant, and the Internet in the atmosphere of copyright awareness is very strong, if malicious plagiarism is likely to provoke a lawsuit, even if the contents of other sites will leave relevant links. According to the authority of the statistics of the current Chinese Internet 90% content is homogeneous, the real original site is very few, this is why Baidu has been emphasizing original, encourage original reasons. All the small game sites want to do, to make their own characteristics in the content must have to make their own things, and for their content to have a fairly clear positioning, no positioning of the site is certainly not live long.
Next is in the promotion aspect, the current small game website is in recent years the development very quickly one kind of website, the market already is close to saturated, therefore the competition unusually intense, moreover the small game website's first few top spot already was 4399, 7k7k, 2144 and so on well-known website occupy, Most of the traffic is also occupied by these little games sites, for the new station just entered this market will be unusually difficult to promote, if there is no huge funds and resources to support the words is very difficult to compete with these big sites, and some small game sites have even been in the state of loss, Even the monthly server costs are not earned back. At present, friends of the small game site is also plagued by these problems.
For the promotion of small game site is nothing more than SEO, forums, blogs, soft text, QQ group, flow cooperation and so on and with Baidu on the same content of the site's attack more and more serious use of SEO to the small game site to bring free traffic is more and more difficult. The current small game site is the most effective way to promote traffic cooperation, which is like 4399, 7k7k and other well-known small game site has been used in the method, that is, through the 8207.html "> Navigation Web site to obtain a large flow of traffic, take 1616 Web site navigation, Homepage of the small game classification can bring tens of thousands of clicks per day, in addition to the 1616-line navigation site, the second line of the navigation site may also be able to bring 10,000 clicks per day, such a click is enough to meet the operational needs of small game sites, but the cost of these navigation sites is also a large number, In addition, small game site can also with the large portal site related to the flow of traffic cooperation, this can also bring relatively accurate traffic. And with the continuous development of social media, just enter the market of small game site if you can make a good social media marketing strategy, but also in the thousands of troops can be divided into a site. This is also my 9499 small game website promotion of a proposal, and the future of Internet development is also social media.
When it comes to the operation of the site can not but talk about the profit of the site, for the small game site profit model is still relatively single, the current small game site mainly rely on CPM, CMC, CPS and other advertising alliances to maintain a business, as Google withdrew from China led to the income of AdSense is also getting lower Many webmasters also have too much to shut down the site, can only have a small part of the site can or get advertisers monthly ads, most of these ads for Web game vendors, currently only like 4399, 7k7k and other big game sites can not be worried about advertising. Because their traffic is there. Even if you rely on ad alliances to get a huge income every month. In fact, in view of the current small game website income single situation, can be combined with the web game manufacturers and other models to increase revenue, such as the current fire of Blood three, business tycoon and other popular web games many webmaster through the joint operation with these games can be thousands of income each month.
Through the analysis of the small game site and the observation of many sites, the current site is the basis of content, as long as the content of the site, plus the appropriate promotional strategy will not worry about no users, so this also calls on the general webmaster can really precipitate down to do their favorite site like content.
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