Talking about the promotion of the station: sharing some promotion and optimization methods

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I took over a sub station in early September. From the layout of the planning to the presentation by me a person to decide, of course, the specific design is not carried out by me.

September 25 website officially online.

I. Baidu/Google included

Google is on the Web site on the second day to crawl the 80% pages, and Baidu has been refused to crawl Web pages. Or Baidu has already crawled the Web page, but it did not show up in time. Sure enough, Baidu showed me my inner page last night, and the snapshot date is September 25.

Here are two questions: 1, the search engine did not crawl all my pages how to do? 2, Baidu does not include the reasons for the page inside the site?

A: 1, in the Forum, blog to do soft text, the specific keywords must point to a specific link page.

2, Baidu generally in one months will show the new page included, do not worry about slowly waiting.

Second, snapshot update

By changing the title or description of the method to achieve the purpose of the snapshot. But generally only recommend changes to the description, after all, the title changes may directly affect the ranking of keywords.

III. Promotion

Station outside the promotion is divided into three parts: 1, classified information, mainly to do the promotion of keywords. 2, for the blog, but also mainly to do keywords. But the presentation of the blog is more like a word, more attractive to many users. 3, do know. Know the keyword ranking will be very good, if the use of good know will have a very good effect.

Here are some ways to promote good results

Classified information site: 58.com with the city, everything Wang, Shanghai classified information network, this topic network, easy to log on the net, oXL, market, platform, only guest net, Tianya classified information, 51 city.

Blog: 51, news, Sohu, Baidu Hi, blog bus, Enterprise Bo Network, Sina, NetEase.

Know: Baidu know, Tencent asked, Sina love to ask, Tianya question, sogou question.

Here are two points: blog and know the application is very important, if able to handle properly, will be in the Hot Keyword page will also have a good ranking. For example, the key words "400 telephone application", there are 10 pay promotion, and my blog can be in the first page of the 18th position. (http://blog.163.com/lifei_101010/)

Iv. Optimizing Promotion

Keyword choice is very important, do not choose hot keyword, but should focus on the long tail word.

Google's title can put 34 Chinese characters, and description to control 50 Chinese characters. Baidu title can put 31 Chinese characters, and description control in 66 Chinese characters.

The initial stage of the site may wish to list as many long tails as possible in title, but after a certain stage the individual is not in favor of doing so. Generally only select 2, 3 combination of keywords in the title can be. and description approach should show the difference, that is, some of the keywords are not often searched in the description presented.

Here is a question, what if my keyword ranking is not good?

A: 1. Do the external links of related pages on the blog;

2. Do encyclopedia;

3. Exchange links with similar websites.

1th good understanding or implementation, and the second 3rd for the novice has some difficulties. Baidu Encyclopedia now more and more stringent audit, resulting in links often do not go up. But the exchange link also exists certain risk, must be careful to grasp.

Of course, there is the distribution of keywords and frequency, this also has to be a station owner specific grasp. I'm not repeating it.

V. Submission of Sitemap

Finally talk about the site map submission. There are many Web site maps automatically generated software, the appropriate choice, and then the site map submitted to Google and Yahoo. This is helpful for search engines to better understand your site.

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