Team discussion on "affiliate marketing"

Last week's product team week, we talked about the "Member marketing" topic, for a product, the line is actually just beginning, the back of the operation is to reflect the skill of the time, and the "member" of the operation, is one of the important piece. Some of the day's records & reviews are as follows, and each paragraph represents an excerpt of an opinion:

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Member marketing to implement 1 to 1 service, at least let members produce such "illusion", of course, this refers to high-end, embodies the http://www.aliyun.com/zixun/aggregation/7518.html "> Relationship between people, To treat users as people, the emotional needs of people, attention, "the sense of existence" is very important;

High-end members are not sensitive to price, recognized "service is valuable", to fully understand;

If through the telephone, SMS contact with people, time point to grasp good, it will make people feel more comfortable, no matter what reason to receive marketing messages in the middle of the night will be particularly annoyed, even if the content is no good;

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Birthday, every company sends the birthday Blessing text message are similar, no difference, and let people feel is the machine send, member experience will be worse;

Similar emotional care has been done rotten, need to have a scene of customer care, such as travel to Shanghai, the day before 20 to send the weather forecast;

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Services can be diversified, differentiated, such as the Beijing-east cod to provide credit card service is very good;

The relevance recommendation of e-commerce is very important to understand what users really want, so as to provide members with more valuable recommendations and services;

The barber card next to his own house feels very good, the member expires, the next time, still can be as a member service, a lifelong membership of the feeling;

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Sasa to members of the discount, buy more discount more, feel Sasa members more valuable;

China Merchants Bank, enjoy a VIP service, VIP area, a kind of special attention to the feeling, feeling very cool;

Mobile free to do a SIM card, this from the members of the measures, feel good;

Similar to the barber card of this member service, a come up to recharge, feel bad;

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First of all to learn the offline market experience, member marketing, to have done a good line of learning;

I feel that the marketing way of the mall is too direct, that is, promotional discounts or something, from the way, relatively scarce;

To pay attention to experience, for example, you can first experience the offline services, not necessarily offline mall;

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Ctrip to do better, than the E Dragon, the time to book more than E-dragon, in the telephone inquiry stage can determine the room vacancy, directly under the single, should be because of the relatively large, there is for the house;

In Guangdong, the mobile differentiated membership marketing, the Shenzhou line service is very poor (such as the time when the phone is gone, the state of the call will also be directly broken), and then intentionally recommended services better global pass, so the experience is very poor;

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Often go to a billiard club to play, the club's members of the marketing ingenuity, to the members of the message every time to give people a surprise, people feel is a kind of friend service, so that does not feel particularly strong deliberate marketing, in imperceptible spread themselves, to maintain a good member viscosity;

For example, a certain ball friend took a wedding photo in the billiard room yesterday, the effect is very good, we want to shoot all can come, free of charge billiard ball and so do props, such as said today, most of the staff went out to barbecue, talk about the tone of the ball friends, if come over to play, their own set the ball well? ......

There is a micro-blog marketing flavor, the purpose is too strong will be silly;

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Ctrip's membership system has done a great job, and is a more senior VIP, can be in the Spring Festival when the shortage of tickets, each call in the past can be called the name, the hotel service can also be in accordance with the views of members of the hotel down the right, call Center service is very high quality, in short, there is a strong sense of attention, Have a sense of belonging, at the same time members do a good job, feel that they really have a sense of VIP;

China Eastern VIP Service, boarding time to enjoy the special care of the stewardess (say a few more words ...) , there are some offline VIP member activities feel more valuable;

Special mention of the stewardess VIP thank cocktail party, very powerful three win activities: First, to VIP members, have the opportunity to meet young and beautiful stewardess; second, for single stewardess, can have the opportunity to know high-end handsome man; third, to Eastern airlines, improve customer satisfaction & employee loyalty;

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Finally, I do not know who mentioned a very classical words: the greatest advantage of e-commerce is that the buyer and seller will not be the case of verbal conflict on the spot ...