Tell me how good navigation works for the site.

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When you do website design, may have overlooked the site navigation, did not put it in the center of gravity position above, also, everyone in the discussion of SEO, General also only concerned about the density of keywords, distribution, and content of the original, the chain of how much, but for the site navigation how much role there are many people mentioned that today , introduce a why the website navigation is very important, whether for the user's experience or search for the optimization, especially the long tail keyword is very helpful, especially to improve the weight of the content plays a very crucial role.

The role of good navigation has the following aspects:

1 Good user experience. Navigation fixed name meaning is to allow users to quickly find the content or channel thought. The user comes to your website, must come with some kind of purpose, if your navigation design is not ideal or very unfriendly, the content is very deep, users be difficult to find, then, users will soon leave your site, and why many e-commerce sites are always said that the site jump rate is particularly high reasons, Because the navigation design is not good friends, users can not start or feel the content he needs. Therefore, good navigation design not only helps to improve the user experience, for your merchandise sales or services also have a lot of help.

2 Increase the weight of web site. We know that navigation usually has a sort of navigation or some channel navigation, the main page of the general website weight is relatively high, and a certain weight than the home page in the low, how to make the inside pages or channels have a better weight, this is a weight transfer process. If there is an inner page link on the top page, and there is a long standing, then search cited in the calculation of your internal page authority, will let the first page above see no link to you, if there is, that you this page in this site above the position is more important, therefore, will be based on the weight of the first calculation of a suitable weight assigned to you, In this way, your inner page also has a certain weight, to search the time, will also be ranked in front of the position, therefore, why the large portal traffic is particularly high, because the page or channel to his contribution to a large number of keywords (not home), and these words ranked relatively good, so, get more traffic, like the Sina NBA, Sports News and so on is this example.

3 large number of long tail keywords. We generally know that the site is a network structure, that is, the more closely related to the content of the channel, the more easily be search cited. So, so to speak, navigation is the equivalent of a wizard, guided search to visit your site, take it down to ask so content, so, when your site's Web page is included more time, your long tail keyword accumulated more, through the long tail to bring over the flow of more.

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