Ten models of real estate Network Marketing

How to make full use of network technology to formulate effective marketing model innovation is a new focus of real estate micro-management. Bill Gates, Microsoft's president, said, "The real estate industry will change because of technological advances, the change has begun and at a very fast pace, only those who are aware of it and accept it can survive in the real estate industry." 　　"So, what can the Internet do for the real estate marketing model?" Model one: Market and channel innovation. Opening up new markets and new channels is an important part of real estate marketing, the United States, "Global and global commercial electronic signature law" has already come into effect, online home purchase and other bulk transactions without adding a "paper-pen signature" procedures, directly through electronic signature can be quickly completed. Most of our business websites have the function of online settlement, but because of the low rate of credit card usage in our country, people have doubts about security and credit; real estate belongs to real estate, people's importance and purchase psychology are hindering the online house purchase. 　　This also shows that the new market potential is huge, a unified online real estate trading Center will promote the real estate industry further benign development. Model two: Product and brand innovation. The choice of region is the first problem to be considered in the traditional real estate management. China's real estate product brand Marketing effectiveness has been very obvious. In Beijing, the mention of real estate, people will think of Hua Yuan, in Shenzhen, Vanke is the premier. By an industry can associate a company, this is the great effect of product brand. In the network economy age, the customer chooses the product the way only is a little mouse, the brand conversion cost is greatly reduced, thus the product loyalty is also more difficult to maintain. 　　The implementation of brand strategy is undoubtedly the magic weapon to win customers ' eyeballs. Model three: Price and bidding innovation. Classical economics holds that information asymmetry is the important reason of price fluctuation, but the price fluctuation will be very limited because of the efficiency and symmetry of information dissemination on the Internet, so it is more important to seek the open prices that are close to the value of real estate products. Network bidding is a new pricing method, which is given by consumers according to their knowledge of the comprehensive information and property evaluation and the urgency of demand and other factors to give their own quotes. 　　Developers will be a large number of consumers to compare the price analysis, preferred to reach a deal. Mode IV: Low cost direct marketing innovation. Online direct sales means that developers sell their products directly through network channels. There are two kinds of practices: first, enterprises on the Internet to apply for domain names, the establishment of their own site; another approach is to entrust information providers to publish online information, so as to contact customers and direct sales of products. 　　The low cost of network direct marketing can save a considerable amount of agency commission for Development companies, but also can use network tools to collect consumer feedback on products, both to improve work efficiency and to establish a good image. Mode five: high-efficiency real estate intermediary innovation. With the increasingly active commercial housing transactions, network intermediary opportunities are more and more, such as according to the needs of netizens, to provide real estate related legal knowledge, professional knowledge, to hire experts for the Netizen's home purchase tailored. So the roomThe production intermediary should locate the information to provide personalized service. Model VI: Real Estate development innovation. Using the advantages of E-commerce to transform the traditional real estate operation of the various links, the implementation of enterprise internal management information. 　　The most important in the development phase is the choice of land and purchase, the most complicated is the approval procedures, if these can be completed online, will greatly improve efficiency and cost savings. Model Seven: developers to promote innovation. At present, enterprises usually use the following ways to promote the business site, that is, by some well-known websites to promote their own, in the design requirements, advertising should be generally concise patterns, concise text, eye-catching. 　　In addition, from the advertising of the way, release time, the frequency of the release of comprehensive consideration, the overall formulation of web site publishing strategy. Mode eight: Advertising innovation. Although the network advertisement will not replace the traditional house fair Billboard, the display board, the poster, the floor book and so on, but its collection diagram, the text, the sound, the image form, transmits more sensory information, in the cost, the timeliness is much better than the traditional advertisement media. Throughout the many traditional ads, many of the pictures, text, information, the proposed use of modern computer technology, such as three-dimensional virtual technology, can let customers feel like a product or service. Internet advertising can also be said to be a one-to-one exchange, the audience is interested in the housing groups, they can selectively click, developers can design access to the information feedback. This fully embodies the Internet media's biggest advantage?? 　　Interactive services. Model nine: Building materials procurement innovation. On real estate building materials, you can set up a public trading platform to achieve business-to-business e-commerce solutions. Late February this year, Shenzhen Vanke chairman Wang Shi said he intends to expand business-to-business e-commerce, mainly "online building materials procurement plan." And Vanke is ready to unite with north-south counterparts, to launch collective action. 　　The company's research report shows that through online collective procurement, the maximum cost savings of 25%. Model Ten: Real Estate auction innovation. Online real Estate Auction is not smooth sailing, due to identity authentication, timeliness, legality and other issues, online real estate auction has not been recognized by everyone, but this will become a real estate e-commerce an indispensable aspect. 　　In addition, the traditional price discount strategy, the personnel promotion strategy, the multi way sales form strategy still plays the irreplaceable role in the network marketing, its form and the intension also will change and the consummation along with the time progress. The 21st century China's real estate market is a long-term buyer's market, because the total supply is larger than the total demand, so the real estate industry blindly imitate other people's production and marketing is difficult to succeed, only take the road of innovation, the formation of traditional promotional strategies and network technology to improve the combination of real survival and development.