Ten new rules for market promotion by using two-dimensional codes

The author of this article, Ekaterina Walter, is an Intel social media expert and a part of Intel's premier social Media Center (Intel's Social Media Center of Excellence), Responsible for the social media implementation and corporate social strategy of the company. She was recently selected as a board member of the Womma (American Association of Word-of-mouth Marketing).

The two-dimensional code has been around since the early 90, but until smartphones and barcode scanning applications are widely used, the use of two-dimensional code consumers has increased significantly.

by October 2011, according to comscore, 20.1 million mobile phone users in the United States would use their devices to scan two-dimensional codes every three months. This number is not large, but there is no doubt that the number of users using two-dimensional code will continue to rise.

Can two-dimensional codes get into the public eye? Or is destined to become a mainstream promotional activities foil? The increasingly complex personal science and technology development trend shows that the potential exists, but the question is whether marketers can fully tap the opportunities hidden in two-dimensional code.

What can marketers do to get consumers out of their comfort zone and try something new? Without a good reason, the ability to access information alone cannot drive consumers to the product page. Here are 10 of the most creative, fun, and interesting examples of marketing using two-dimensional code-two-D code has the potential to enrich the product experience and provide real value for consumption.

1. Re-create the shopping experience

How can the hard-working, time-intensive Koreans lure them into the shops? Tesco, the world's supermarket giant, has created a different shopping experience by setting up virtual stores in subways and subway stations.

Through lifelike supermarket shelves pictures, shoppers waiting for the subway are encouraged to scan the product's two-dimensional code with smartphones and add them to the shopping cart. Their orders will be sent directly to the customer's doorstep, without the hassle of carrying large, heavy shopping bags.

2. Enhance the user experience

Some smart museums and galleries soon realized the potential of two-dimensional codes to enhance user experience. The Cleveland Museum of Art, for example, places a two-dimensional code near the exhibits to guide visitors to the Internet or to view the exhibits through voice navigation, or to provide deeper information.

3. Simplifying the way to interact with customers

Stores such as Starbucks use two-dimensional codes to simplify the way customers interact with each other. Customers do not have to wait for a long queue to pay, but only the prepaid card and mobile phone application binding, you can faster to complete the payment, but also more information about products and stores.

4. Record what you Like

Do you love the red wine in front of the restaurant? You don't have to write down the name of the winery on the napkin, and scan the two-dimensional code for more detailed information about the wine.

5. Give customers something they want

Kings Dew and Taco Bell jointly engaged in a promotional campaign: Customers can download music for free after scanning the two-dimensional code on the drink Cup. They know their customers: young people are interested in popular culture. This activity has obtained more than 200,000 downloads for the company.

6. Provide real-time information

In a stream of information flow, two-dimensional code can bring customers real-time updates, such as railway stations, bus stations, department stores sales, on-site activities, restaurant features or air tickets booking.

Frankfurt, Germany, recently provided smart posters (smart posters) in train compartments to provide visitors with travel information, transport links, special events and points of interest, and special offers for travel card holders.

7. Launch a game worth sharing

Verizon recently made a successful promotional campaign, boosting sales by 200%. After the store customers scan the two-dimensional code, they will share their game information on Facebook. If a friend buys a Verizon phone via the link, the original customer has a chance to win a smartphone. Verizon invested 1000 of billions of dollars in return for 35000 of dollars. In addition, increased brand awareness among 25,000 Facebook users.

8. Personalized Gifts

In the past holiday season, retailers JCPenney to allow customers to add personalized elements to their gifts. After buying a gift from any JCPenney store, you will get a "Christmas tag" and the corresponding two-dimensional code. After scanning the two-dimensional code, the giver can record a personalized voice message for the recipient, and then give the person the label as a gift card stuffed on the package.

9. Help customers expand their business

Google ranked more than 100,000 U.S. businesses as "the most popular places on Google" based on the interaction between users and local businesses. Each business will receive a unique two-dimensional code of the window sticker, passers-by can scan the two-dimensional code to learn more business information, reading comments, listed as the favorite business.

10. Share the most tide of music miscellaneous brocade

If you want to be interested in the "special You" music, you can create one of the most modern and most popular music miscellaneous in Spotify. After the creation of the music playlist on Spotify, the corresponding two-dimensional code will be generated, then you can send the "special you" with a two-dimensional code greeting card, the other side after scanning can directly appreciate the music miscellaneous Kam.

Via Mashable

Source: http://www.36kr.com/p/77386.html