Ten Secrets of news email communication

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Getting consumers to read an email message requires a good balance between time, content, and content. This is particularly important today. Our inbox is overwhelmed by the pressure of spam. Unsolicited suspicious mails are more rampant than ever.

To increase your email acceptance, reading and response rates. You need to follow the following 10 points:

1, in the mind to always keep the "What is there to me useful information?" This problem. The problem is that consumers hover in their heads when they receive and start reading emails.

Your consumers don't want to hear about your latest TV ad campaign. But they do want to know about exclusive agreements, competitors and new products and services that are relevant to them.

2. Maintain consistency. Be consistent with themes, mailing addresses, ideas, formats, and branding (except during the test period) so that the recipient will recognize your brand effectively. Will reduce the number of times your email is misunderstood as spam.

3, electronic news message should be short and yanzhiyouwu. Consumers do not want to read and study pages of text, the more popular news messages, the more brief.

You can point news links to your site or set up a micro-site to encourage consumers to find more information here, rather than placing too much information in their messages.

4. Maintain personalization or relevance.

Personalized content can be automatically generated through "Buy history", "Discount voucher", or "geographic reference" information sources. In addition, you can send a letter by company specific names. To maintain personal intonation and build relationships.

5, adhere to the regular timetable.

If you tell the consumer that you will send a newsletter every month, be sure to send it at a fixed time of the month. Rules can reassure consumers. News messages that are not sent regularly are destructive.

6. Keep the flow of thought.

To avoid procrastination and last-minute panic, plan and create content in advance. Develop an editorial schedule and speak to each company department to encourage people to produce ideas and content in advance.

7. Monitor transmission.

In order to optimize the transmission effect. Avoid using certain words, such as "free". Encourage recipients to add your email address to their address book or to the Safe Senders List.

8, write the theme of attracting people. Topics like "February 2008 news Mail" are boring. The theme is to reflect people's concerns and brand elements to facilitate people's identification.

9. Spread as far as possible

Encourage the recipient to send the message to others to make the news message spread as large as possible. and to provide incentives for this, such as discount code.

10, to make the delivery data remain "fresh."

Ensure that recipients can unsubscribe and change their contact information. Make the withdrawal process as simple as possible and do not collect additional information that exceeds the requirements.