That's how I understand the keyword selection rule.

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The choice of key words is really a problem for the head, this is directly related to the location of a site, the positioning of the wrong words, often resulting in the site is not ideal traffic and users, I also wrote a few times before the article on the choice of keywords (novice webmaster from the determination of keywords to start http:// www.admincss.com/post/guanjianci-seo.php), we can refer to the following. Let's get down to business ^_^

When we choose a series of phrases, hope Wangdu can use tools to carry out testing, some of the online tools are really good use, I think we do site optimization on hand should have some good tools ^_^ (these tools to each dozen SEO sites and forums can be downloaded to), Of course, if you do not use the tool can also use the search engine some features to achieve, this is good to see everyone's habits. We use tools to detect how often the keywords are used, and how many of the major search engines have used these keywords during the last 24 hours. The best keywords are those that are not abused and are popular.

Stand in the user's perspective to think:

Whenever and wherever you don't think of yourself as a webmaster, you have to imagine yourself as a potential customer. What keywords do you use when searching for your things? This can get feedback from a wide range of resources, including from your customers, suppliers, brand managers, and salespeople.

Extend a keyword into a series of phrases:

You can be your keywords from different angles to expand out, such as we selected SEO as the key words, at the same time to carry out different angles, seo--seo research skills---what is seo--seo research---seo materials and so on. Another trick is to use a rare combination. The Effective keyword index (Keyword effectivenessindex:kei) will tell you the number of keywords you use in its database and the numbers of competing web pages. Look for keywords that might work on your Web page. The higher the Kei value, the more popular the word, and fewer competitors. Kei up to 100 points is good, more than 400 points is excellent. Be careful only to use keywords that describe your product.

To make a combination of multiple permutations:

Change the word order in a phrase to create a different combination of words. Use infrequently used combinations. Combined into a question. Contains synonyms, substitution words, figurative words and common misspelled words. Contains the brand name and name of the product sold. Use other qualifiers to create more two-word combinations, three-character, four-word combinations. Example: Our main word is the computer, which launches the laptop computer---Watch computer-smart Computer---computer market---Watch smart computer-portable computer market. If the keyword is a software solution, try a test flow analysis software solutions, traffic analysis reports, traffic reporting tools, business-to-business software solutions, E-commerce software solutions, and so on. It is important to note that key phrases do not have to be meaningful, although they must be relevant when you are composing.

Use professional concept vocabulary to qualify visitors

Define your keyword group concepts, such as SEO featured software. To be clear enough to make the phrase not too broad, such as SEO characteristics of the use of software, SEO features such as software developers.

Brand Enterprise, then use your company name

If is well-known brand-name enterprises, the company's name to play the main words. Websites like RadioShack should have such keyword groups: RadioShack computers, RadioShack electronic components, RadioShack telephones, and so on. If RadioShack wants to recruit employees, use these keywords: work for RadioShack, RadioShack nationwide, RadioShack managerial positions to recruit professionally qualified employees.

But if your name is Jack Jones Real estate, no one will enter that name in the search box unless someone knows you. Therefore, if you are not a brand, the keyword contains the name of the company is not worth a try.

The application of geographical location

In fact, the key words in the keyword is also very important. Example: The 2008 Olympic Games held in Beijing, where there is a position of elements, very useful.

Check your opponent's key words regularly

Search for competitors ' keywords to make you think of phrases you might miss. But don't copy anyone's keywords, because you don't know how they're going to use these keywords--you have to think about the keywords yourself. Looking for someone else's key words just complements the keywords you've chosen.

No words or phrases with too much meaning

Use modifiers to make the meaning of ordinary words and phrases more precise. A site that provides insurance services can use keyword groups such as health insurance quotes, automatic insurance quotes, life insurance quotes, and more.

To qualify visitors, keywords and phrases should be clear about your niche. If you are in the entertainment industry, use entertainment news, movie tracking, star stories, entertainment centers and so on. Make clear that the base can attract the visitors you need. No matter what you sell, this is very important. A small group of target audiences is more likely to turn into a real customer than a large group of visitors who think you are selling something else.

Without a single word

Multi-word phrases are more useful than single words. Search engines find it difficult to search for a single word, because such search conditions produce too many results, and searchers do not browse through hundreds of of results pages. A search auction site E-commerce Software solutions users will not only search software

Use your own name, not someone else's trademark name.

Avoid using competitor logos in your keywords, or you may be sued. Some companies will give permission to use it. An E-commerce site that wants to use "Tide" should contact Procter and Gamble for permission. Licensing grants are based on a potential affiliate link--a manufacturer is likely to license the name to a sales site. However, it is not permissible to use the trademarks or product names of another company to profit from it.

Summary: Do not know everybody see understand? In fact, I am also a rookie, very do not omit the hope that you will add ^_^, and finally my blog to recruit a few connections, interested please contact me qq:36339194 mailbox: ktzzx@163.com (thank you), as long as the normal included, update on the line every day ~ ~ ~