The 11 major problems that Internet marketing enterprises easily ignore

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In the process of providing enterprise Network Marketing service, we often encounter two kinds of customer groups, one is to launch the network Marketing enterprises, the other is already launched the network marketing but the effect of the enterprise. Different types of enterprises, the problems encountered are not the same, today alone in the second category of enterprises in the development of network marketing in the process of poor results to talk about vegetable root tan some views, and these views on the upcoming Network marketing enterprises can also give some inspiration and warning. Generally speaking, the traditional small and medium-sized enterprises because of their own network marketing knowledge is limited, coupled with the market today, many companies to provide network marketing professional services in their own professional and sense of responsibility there are some deficiencies, resulting in the traditional enterprise network marketing road bumpy, mainly reflected in the following points:

1, there is passion, no professional planning, blind development

Any company in the development of network marketing is full of passion, with hope, after all, network marketing is the general trend, homeopathy and the line, contribute to the development of enterprises. But in addition to passion, we need a scientific and professional attitude. Whether you set up a network marketing team or a professional network marketing services company to help develop enterprise network marketing projects, professional degree is the first condition, but also the basic factors of success.

Many enterprises in the implementation of the project before actually also do the so-called Prophase project planning, the reason is that, mainly from the early stage of the project planning professional degree of perspective. Because of their own limitations, plus the Network marketing services company's irresponsible, to do the project planning for you is a large part of the template is a job, not really from the actual situation of the enterprise itself and the actual demand out, so hurried to start the project. The first step does not go well, directly affect your network marketing effect, the road behind the more difficult.

2, do not analyze the core competitiveness, no focus

Here is a general phenomenon, mainly embodied in the corporate web site. Many enterprises are rich in product types, so enterprises are anxious to put all the products are hanging on the site, all in the site's home page, if the addition of site structure, unreasonable layout, customers open your site, eyeful are products, but it is difficult to really find what he wants. To know that not all products for you have a competitive advantage, not a business enterprise can swallow all the industry customers, do not know "homes" will not have "get" the truth that we should understand!

So the problem is even greater, the core product is not clear, and later in accordance with the product in the lock specific groups, screening promotion positions, formulate promotional strategies when the direction will inevitably go, such a vicious circle down.

3, not fully utilize its own resources

Many enterprises in their own traditional areas have done very well, there are rich resource advantages, including internal resources, there are external resources. When the enterprise launched the network marketing as a new independent project, whether it is the internal structure of the company, the formation of Network marketing team, the expansion of external channels and other aspects, have not done to the original resources to fully explore and use, even lost in the middle of the existing advantages of resources, wasted a lot of time and energy. In fact, the internal resources between more need to borrow power!

4, no combination of other marketing methods

Now very popular integrated marketing this word, that is, enterprises according to their own characteristics, the full use of a variety of marketing tools, multi-pronged, good and bad complementary to maximize the realization of maximum corporate marketing. Network marketing is also a way of marketing, the same can be combined with the traditional media organically, each take the director of the complement of short, marketing resources can get the maximum use of play, the effect can be better!

5, Light website

Light Web site is mainly traditional enterprises in the host network marketing projects in the importance of understanding, to what kind of site is the marketing-type site is not allowed! This problem may not be wholly attributable to the business side in some way, after all, people have their own strengths and have a short, many corporate websites by the so-called professional network construction company, but because of the network construction market is not standardized, their own grasp of the trust network to build a company to create the site are templated works, no marketing thinking, no personality needs. There are no two identical people in the world, there are not two identical companies, there is no identical site, but your site is exactly the same as your peers.

6, ignore the content of the website

This is mainly reflected in:
(1) The Web site in the overall content planning no marketing thinking, no marketing-oriented;
(2) A single form of content, such as only a rough picture of the product plus less than a short description of the word;
(3) The content is unknown, the product description is very simple;
(4) No professional network editing or copywriting planning;
(5) The content is not produced from the customer perspective and search engine words have many considerations;
(6) Other and so on.

As the saying goes, "content is king, link for Emperor", the content is the blood of the website, there is no high quality content, the website appears pale and weak, why attract the customer, even have no sales talk. A very tempting title firmly grasp the customer's eyeball, a detailed product description of the homeopathy will be in detail in the face of the customer, plus a detailed FAQ, completely relieve the customer of all the questions arising from the product. What the hell am I? What are my features? Why do you choose me ... If you can show all these coherent in front of the customer, there is no reason why they do not consider your product services.

Of course, from the customer's demand point of view to make perfect site content is not only the above points, how to do a good job marketing copy of products, more details can be moved to the vegetable root TAM Network Marketing Research Reference on how to write network Marketing copywriting articles. In addition to the content of the site in addition to consider people's perspective, but also to consider search engine spiders, this will not do too much elaboration, the internet has a lot of this article.

7, the position is unreasonable, seek omnipotent talent, do not know how to assess

As an enterprise, cost control is very important, from this, many enterprises in the network marketing positions often want to recruit so one or two omnipotent talents, that this can effectively control the cost of human resources, but network marketing is a multidisciplinary professional, involving marketing, planning, SEO, program development, design and other professional knowledge, If the world has such good, he will also "pastures". The result is that the work has to carry out, but did not do a point, the effect can be imagined. Professional things should be done by professional people. Considering the immediate cost of abandoning the long-term effect is not worth learning.

At the same time, the evaluation of network marketing position is not only the development of network marketing traditional enterprises meet the problem, in many pure e-commerce companies have so much trouble. As long as the post, there is no assessment! Clear the job responsibilities, clear work flow, decomposition task, effect monitoring ... These are the prerequisites for performance appraisal. We do network marketing data analysis, many data indicators can be expected and decomposition, which is the basis for KPI performance assessment, can use data to create a high Executive Network marketing operations team.

8, internal departments are not closely linked to the national network Sales awareness Weak

Especially in the early stage of the project, the Network Marketing project as a new project after the start-up needs a lot of resources within the company to support, can not be independent of any one department to carry out work alone. But often in the interior of many traditional enterprises, the people's Network marketing awareness is not strong, to a new project how many hesitant attitude, plus the network marketing effect is to need a certain period of accumulation to see, if coupled with a lot of employees feel that your department's work directly with him, and can not immediately bring him benefits, Even in the day-to-day inter-departmental collaboration, support is not in place, so that the net marketing effect more discount, the effect of discount, people more doubt you, so vicious circle down ...

Generally speaking, the network marketing department needs to work with the product Department, sales department, marketing department and Customer service department to work together, of course, different internal structure of the company will also have a difference. A lot of industry products and services, it is difficult to complete the whole product through the network one-time sales behavior, network more commitment to the product service line to promote the promotion of the link, which requires the early product Department of the Business Knowledge Training support, the latter part of the customer service, sales and other departments of the network intention to continue to follow up customers, for replacement phase buckle, Integral！

9, heavy flow light website customer service light conversion rate

It is a common mistake for many traditional enterprises to promote the network directly as the network marketing. Network Marketing is a system of very strong work, any single work link is affected, the overall damage. The core of network marketing in traditional enterprises is not the flow, but the conversion rate. Many business owners think that traffic is coming, money is there, do not laugh, this concept is still widespread.

There are many factors affecting the conversion rate, among which the network customer service problem is most common. Network customer service, in the whole sales process is a link between the key links, early through a large number of online promotional activities to attract the intention of customer base through the initial contact, screening and then assigned to the downstream Sales department follow-up, as with the intention to deal with customers for the first time, if there is no good network communication skills, Excellent service awareness, skilled business knowledge, often difficult to grasp the customer, so that the loss of door-to-door customer resources! So even if you have thousands of visits per day, what is the use? Moreover, the promotion work method of the front end also needs to have an objective customer service work effect to give the data feedback, the objective customer service work data, is in the Network Marketing system data analysis occupies the extremely important position.

10, do not pay attention to data analysis

Data is the most beautiful language! No data, no say! It is an important link to improve the efficiency of network marketing and optimize the effect of network marketing to pay attention to and use the statistical analysis of data monitoring. On how to do a good job of network marketing data analysis in the time not to do too much repetition, vegetable root tan before there are related articles "How to do a good job of data analysis to improve network marketing operation Efficiency", can be read.

11. Whether any of the above problems have been found to be one by one resolved

The problem is not the problem, not to solve the problem is the real problem! including but not limited to these issues, all directly affect the ultimate effect of network marketing, perhaps on a single issue, it is difficult to make you aware of the seriousness of its existence, but the stream to the sea of the truth can be clear, in short, there are more methods than problems, there is no solution to the problem

The above content is more fragmented, but it is really a lot of network marketing enterprises have not to face, the problem is not the size, depending on how you understand and face.

This article comes from: Vegetable root Tan Network Marketing planning Organization http://www.cgt88.com, copyright, if you need to reprint, please indicate the source link address, thank you for your cooperation!