The analysis of several basic steps of website marketing

Website marketing also known as Network Marketing, is based on the Internet, using digital information and network media interaction to assist marketing goals to achieve a new way of marketing.

1, the broad sense of website marketing

Website Marketing concept synonyms include: Online marketing, Internet marketing, online marketing, network marketing and so on. These words are all the same meaning, generally speaking, network marketing is the Internet as the main means of marketing activities.

The website marketing has the very strong practical characteristic, discovers the network marketing general method and the law from the practice, is more practical significance than the empty theory discussion. "China Network Marketing Network" brings together the latest and most complete network marketing information. Therefore, how to define network marketing is not the most important, the key is to understand the real meaning and purpose of network marketing, that is, fully understand the Internet, the new marketing environment, using a variety of Internet tools for enterprise marketing activities to provide effective support. This is why in the network marketing research must pay attention to the network marketing practical method reason.

2, the narrow sense of the website marketing

The narrow sense of web marketing refers to organizations or individuals based on open and convenient internet, products, services to do a series of business activities, so as to meet organizational or personal needs of the whole process. Web Marketing is a new type of business marketing model.

Website marketing is to improve the site traffic, the way to maintain the image of the site, today Seoer to talk about the basic steps of website marketing:

One: Positioning analysis

Site Analysis: The site's own industry to analyze;

E-commerce positioning: the site for the industry positioning, clear the basic site;

Model Analysis: Analysis of the Web site's peer business model, research and web site matching e-commerce model;

Industry competition Analysis: Analyze industry competition, summarize comprehensive analysis;

Website Development Analysis: Site short-term planning and long-term development strategy, such as the basic policy.

Second: Website Construction analysis

1: Website Diagnostics

Site structure Diagnosis: The structure of the site is reasonable, whether efficient, convenient, whether to meet user access habits;

Site page Diagnostics: The page code is concise, the page is clear, page capacity is appropriate, the page color is appropriate;

File and file name Diagnostics: File format, filename, etc.

Access System Analysis: Statistical system installation, routing analysis, area analysis, visitor analysis, keyword analysis, etc.

Analyze the site. From the analysis, summed up the site to promote the optimization of some keywords, so that the industry to highlight the competitiveness of search. Let the user through some industry key words can find the website.

Third: Website optimization

Website Architecture optimization: structure optimization, frame optimization, etc.

Web page Optimization: page layout, page design optimization, picture optimization, etc.

Navigation Design: The convenience of navigation, the text optimization of navigation, etc.

Link collation: The site's internal and external links for reasonable construction;

Label optimization design: The relevant page tags for keyword optimization design.

Iv. Integrated Promotion

Website Traffic Promotion strategy: key or traffic problem, this process will use a lot of network marketing methods;

External link Promotion: the use of friendship link strategy;

Mass information promotion strategy: Through the industry site analysis, SEM to promote the release of product information.

Other promotions: Focus on network changes and develop new means of promotion.

V. Website operation

Web site with online customer service, such as QQ, UC, Ali and so on.

At any time according to the characteristics of the product and update timely add corresponding narrative.

According to the market, adjust the network structure, increase the intensity of promotion.

Houqingrong: http://sem.noseo.org.cn/sem-celu.html