The argument of the pattern: to leave the network marketing, Business-to-business, the business is extravagant talk
Source: Internet
Author: User
KeywordsNetwork Marketing E-commerce E-commerce site
Recently read a few articles about business-to-business and Business-to-consumer, feel the views are insightful, especially for business-to-business and business in this "B" is not the "B" of the discussion, clarify the production-oriented enterprises and http://www.aliyun.com/zixun/aggregation/ 37814.html "> Service-oriented enterprises to carry out the different characteristics of E-commerce, said very reasonable." But there is always a question in my mind that has not been answered, that is: "B" Where does the customer come from?
A lot of enterprises on the Internet every day an important goal is to release the company information, product information, found a new E-commerce site quickly registered members, send information. Whether it is used or not, one more chance to show a small face. E-commerce website also publishes daily supply and demand information number, enterprise registration number, but did not see several e-commerce sites published daily success transactions.
Is this e-commerce? Then look at the tens of millions of billion e-commerce market size, and how much is through online orders, online payment completed? The vast number of small and medium-sized enterprises all day in the E-commerce site together to publish information, in the end is for what?
I think E-commerce platform is mostly nominal, they attract enterprises is not how mature membership system, how reliable integrity system, how good online payment, but hope to be able to from the popularity of these platforms to share a cup of soup, one more opportunity to show.
For small and medium-sized enterprises, they have paid so much on the internet, as long as they can receive the call of the target customers, or message, they have been very satisfied. From this point of view, they need not e-commerce, but network marketing----to promote the enterprise out of their own marketing. The vast number of small and medium-sized enterprises far from the urgent need for "e-commerce" to the point, they join this pass, the most original demand is still to get sales opportunities and clues.
Back to "B" customers from where to this problem, the vast number of small and medium-sized enterprises to ask live, who knows where to come from, anyway, these e-commerce sites are seemingly very cattle, on the say. Have they considered this problem for the group of Business-to-business and Business-to-consumer people? Some, that is, the need for "resources" and "funds", through flexible operation, the injection of VCs, and then daxing market promotion, attract a lot of popularity, "B" customers naturally came up.
For this idea, whether or not it can succeed, it also reflects a "simple" truth: business-to-business, the companies want to do e-commerce for small and medium-sized enterprises to serve, or must first do their own network marketing.
Talking about the relationship between Internet marketing and business-to-business and Business-to-consumer, I think I have a relationship with my son. Network Marketing is Laozi, business-to-business, and the business is a pair of children. It is perfectly natural for me to raise my son, without my son. As for the relationship between business-to-business, client and user, that is the problem of Laozi's children. Of course, raising a son and raising a daughter in the law, or a little different, or boys, female male phase is always bad.
I think a lot of e-commerce sites have not succeeded, and even closed the reason is not correctly understand the relationship between network marketing and E-commerce. Out of internet marketing, business-to-business and Business-to-consumer are talking. At this point, there are a lot of facts and cases to prove that there are doing good, have done rotten, no longer one by one examples.
If there is such a platform, can let the enterprise and platform together, participate in their own network marketing, self-reliance for their own target customers, and then show their "talent", through the online marketing platform to attract the flow of traffic into business opportunities. This for the majority of SMEs, are receptive and can be controlled. As for the following E-commerce services, such as business-to-business or business, conditional on, no conditions for the time being, this is the case. (Kai/Network Marketing manual)
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