The bad habit of traditional enterprise doing network marketing

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Today, I met an entrepreneur friend who talked to me about his business doing internet marketing for a while, and he was always talking to me about how to make user value into business value! After I read his website, I wrote him the following suggestions to refer to:

First of all business interests, now the traditional enterprises have already had products through the Internet to sell the will, but in the end how to do network marketing, how to operate a Web site, may be a lot of enterprises have not seen, I this entrepreneur friend he is a business site to do the operator, He always told me how powerful his people were, but when his business was done on the Internet, he found that although there were hundreds of branded products on his website, his website was not very good. The reason is not because there are not enough merchants to join his website, but the users who come here don't feel the value of their users to the website. Like the site of the product after the sale of buyer protection, product sales of logistics tracking, problems after how to deal with the process, the site does not give any effective display and commitment. Instead, the merchant has made a guarantee of the number of orders and the provision of offline services.

Second, the user experience is not high, or to my friend's website as an example: I had the honor to see his site Activity page, after reading, I finally know why his site does not have a good reason for the improvement. Like many traditional businesses doing websites, homepage of the art picture can be said to do very beautifully, but the home page of the exquisite pictures are all the business of a heap of products discounted activities show, but I as a user to face so many commodity information, in fact, I most need is not registered VIP users, ultra-low price discounts, concessions. It's a search window that can quickly search through many of its products to fit my needs, but not just on my friend's website.

Once again to promote a single channel, perhaps by the Web site construction company's influence, he called the operation of the promotion, only limited to Baidu bidding backstage operations, and his recruitment, the most important job is in Baidu bidding backstage constantly new units, mining keywords, write creative, Come to the people at the peak of the day when there are more than 500 IP, but as long as he bid a stop, IP plummeted, and the use of Baidu bid conversion rate is not very high. Sources that do not have the natural flow will eventually have to overspend on the network budget. Compared to some traditional industries, free Baidu know, forums, and other network channels are actually available. and precision customers and the conversion rate will not be very low.

And finally, I want to tell all the entrepreneurs that traditional businesses want to get involved in the Internet, in fact, to do the site is to provide users with more convenient and efficient service, only the user needs to do a good job, the user's recognition, will produce user value, the user's value accumulated to a certain extent will have the business value of the enterprise reflect. The Internet business value chain of the future enterprise is the cumulative burst of user experience.

This information originates from Nanchang Wan Yue blog www.0791cs.com reprint Please indicate the source, thank you.