The boss does not understand, can not go out of network marketing misunderstanding

"China Small and medium-sized Enterprises Network Marketing Development forum" scene photos.　　To date, the National Circuit Forum has been in Beijing, Shanghai, Guangzhou, Hangzhou, Yiwu, Wuhan, Changsha, Zhuzhou, Zhongshan, Foshan and other cities. "China Small and medium-sized Enterprises Network Marketing Development forum" scene photos.　　To date, the National Circuit Forum has been in Beijing, Shanghai, Guangzhou, Hangzhou, Yiwu, Wuhan, Changsha, Zhuzhou, Zhongshan, Foshan and other cities. Background: Internet marketing era has come, many small and medium-sized enterprises are gradually moving from traditional marketing to internet marketing. China's southeast coastal cities, such as Hangzhou engaged in network marketing, small and medium-sized micro-enterprises accounted for nearly half of the total number of enterprises, engaged in network marketing enterprises in the use of network to make money in the enterprise accounted for half of the proportion. Some small and medium-sized enterprises due to lack of innate network marketing atmosphere and successful example of network marketing model effect, really engaged in network marketing enterprises accounted for the proportion is not high, but also some enterprises do not realize the impact of network marketing on traditional entities.　　is engaged in network marketing enterprises have such or such a misunderstanding, took a lot of detours, seriously hindered the rapid growth of enterprises. Myth 1. Network marketing is to do a beautiful website interpretation: The site is only a part of network marketing.　　If the enterprise product objects are not clear, the target customer positioning is not accurate, do not have the purchasing power of the site, even if the beautiful can not attract customers more impossible to deal with, such a website in the network marketing into a dispensable tool, there is no practical significance. 2. Network marketing is to sell things online interpretation: Many people think that internet marketing is the internet to sell things, is the next single deal that part, is the network retail, in fact, the network of retail sales probably only accounted for 10% of the network business. Online marketing, offline transactions. According to statistics, the current network marketing only 10% of sales are online transactions.　　If you think that network marketing is simply network retailing, then the understanding of network opportunities is more narrow.　　3. The core of network marketing is technology. Interpretation: The essence of Network marketing is marketing. Before doing any action of the network, the enterprise should first make clear the position, customer, demand, advantage, find the right position and then do it.　　Network technology is only a means of supporting the realization of marketing, can not play a decisive role.　　4. Internet marketing is advertising on the Internet.　　Interpretation: Network marketing is actually a system engineering, it involves product positioning, website construction, network promotion, keyword settings and many other fields, need system professional learning.　　Dialogue 1 is it the best time for small and medium enterprises to enter the network? Tan Ren: Indeed, as in the 80 's there are many department stores, the 90 's have a lot of supermarkets, 2000 after a lot of big stores, is the era of development to a stage of the product. However, many small and medium-sized enterprises do not understand the network, do not know what kind of opportunities the Internet world has, do not know how to use these opportunities to make money. In fact, the Internet now provides a good platform, there are a lot of free platforms, providing a lot of customers to findCommodity opportunities.　　Some enterprises, more accustomed to open a shop to let customers take the initiative to come to the door, or to find resources to find their own customers. From now on, cost, risk are very high, the cost of face-to-face communication between people is higher. Some enterprises did find a demand for customers, a single encounter with each other said I do not need now, then this time is white busy.　　But on the network is not the same, a business in the network cloth Good Bureau, others have the need to find you. There is a sentence called "who Initiative who on the passive", but others take the initiative to find you, some conditions, some needs are relatively good to talk about.　　Therefore, it is best to enter the network marketing opportunities, the least cost, the resistance to meet the minimum competition.　　2. How to find or build an efficient network marketing platform? Tan Ren: Whether it's your website or an external platform, there are two reading objects: Customers and search engines.　　Customer is the service object, go back to the customer product characteristics, types, differentiation, such as complete information display, so that customers like the end product, interested in business with business. The second reading object is the search engine. Search is the basic function of the Internet, the site only add the function of search to let customers very good to find what he wants, this is the most convenient and best experience. How to make your site can be more customers to find, the site in the initial construction, you must have the ability to read the search engine or to say that the structure, which includes the Web page in the design process left to be able to be identified by the web spider information. For example: in the Web page label has three paragraph statements: title, Keyw ords, description, these are to search engine read. A Web page to express what content, search engines will be based on the design tag to classify.　　If the Web page does not have this ability, can not be included can not be classified, users want to search when they can not be found.　　3. What are the key steps of network marketing for small and medium enterprises? Tan Ren: E-commerce is actually made up of three parts. The first network sales, the second electronic settlement, the third logistics distribution. The most important is sales, sales are passionate music, enterprises have such music can achieve sales, product transfer, for many of our small and medium-sized enterprises, sales is an important key.　　So network marketing should be the core of E-commerce core. We found that enterprises to E-commerce, network marketing do a good job, must follow four steps: First, let your customers find you. To solve the positioning problem, find the target object of the core. At the same time, where is your target market? At the same time want to let each other find you, must take the initiative, with the help of free, paid promotion. Second, you must let your customers know you well. We know what our customers need and use your marketing website to fully demonstrate the characteristics of your product. Third, show your unique place, let the customer fall in love with you.　　Four, seize the customer, follow-up transactions, let customers "marry" the product home. Therefore, to do a good job of network marketing, is a systematic project, must be in the four systems to doArticle: First, must make a fuss in the positioning system.　　That is, knowing exactly who my target customers are and what kind of products they need, and what they accept as key elements of the product. Second, must have their own marketing-oriented website.　　Today's site is still for most companies is only a display of the site, not a marketing-oriented site, marketing-oriented sites must address the credibility, purchasing power and the problem of turning heads. Third, the need for a very rigorous and efficient promotion system, this system includes today we can use a lot of paid platform to promote our company's products.　　Today on many platforms, although these portals for small and medium-sized enterprises may be relatively high cost, but there are some timely results paid for the site's ads can be launched, which is part of. Four, enterprises should have a good operating system, that is, the network marketing Well, must be equipped with network marketing tools, personnel, the appropriate personnel training.　　This ensures that your e-commerce and network marketing can be carried out smoothly. Special Reminder April 15, 2012, "2 0 1 2 China micro-Enterprise Network Marketing Development Forum (Shenzhen Station)" By the China Electronic Commerce Association Network Marketing Promotion Center Director Tan Ren will be the scene Professor business owner how to "four step" easy online money. The top 100 applicants will receive a ticket worth 1280 yuan.　　This ticket is free to enter. Organizer: China Electronic Commerce Association Network Marketing Promotion Center, Southern Metropolis Daily, AO one network co-organizer: Tan Ren Information Group, "Actual combat Business Wisdom" magazine, Cattle Business Network forum Venue: Shenzhen Sheraton Hotel Robbery Ticket Way: 1, landing ao one net (www.oeeee.com) homepage, click Forum Topic Enter Registration system 2, Registration Tel: 0755-83988372, 83988380, 82774830, 83988336 Mobile: 13632696671 (Mr. Zhang) 13590134273 (teacher Yang) 13902920563 (teacher Dong) 18688932359 (Yu teacher) Blog URL: www.srwlyx.com RELATED LINKS http://www.wlyxpx.com.cn/"Tan Ren Information Group": By the famous Network marketing strategy expert Mr. Tan Ren founded in Shenzhen, determined to become China's most valuable education media enterprises. Starting from 2006, Tan Ren's first "Listen" magazine, "The Real Business Intelligence", focused on the business of small and medium-sized enterprises. So far, 202 consecutive issues have been issued to become Shenzhen government-supported innovative projects.　　The "Real Business Intelligence" magazine was also selected by the Chinese Business Association as the third Prize for China's service innovation. Tan Ren Information pioneered E-commerce Network Marketing training course has been running for 100 consecutive periods, affecting more than 36,000 enterprises, trainees all over Southeast Asia, the curriculum practicality by all walks of lifePraise, is China's largest number of training, the impact of one of the most e-commerce training courses. The entrepreneur is called "China e-commerce's em BA Course". September 2009, Tan Ren Information Group was identified by China Electronic Commerce Association as the National Top ten E-commerce training institutions. April 2010, China Electronic Commerce Association set up the Chinese Network Marketing Promotion Center in Tan Ren Information Group. September 2010 Tan Ren Information was named China's E-commerce Hundred enterprises. April 2011, Tan Ren information was selected as "Shenzhen famous Brand", and won the "Special Contribution award."