The characteristics and value of e-mail marketing in the process of enterprise website operation

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As we all know, the company's website Baidu bidding and SEO is a lot of business executives preferred to promote the way, in fact, I think any kind of promotional means as long as the ultimate will bring us a lot of unexpected promotional effects, Baidu bidding and SEO advantages we are self-evident, high-quality crowd orientation is the most prominent characteristics, But these two modes of operation we inevitably have to relate to our promotion costs, in the acquisition of quality customers at the same time our promotional costs are also evident, the following author introduces the enterprise station email marketing characteristics and value analysis.

First, the Enterprise user database collation mining and analysis. e-mail Marketing A major feature is the establishment of marketing database, the database is the most basic of our marketing links, generally speaking, our enterprises in the process of database channel mining can be used in the following several common operating methods. First of all, take the initiative to go to some industries QQ group to get e-mail address, very simple to say that I am engaged in computer system integration, the author specifically applied for a company account by adding some information security QQ group, System integration security monitoring and so on and computer network-related QQ group, After entering, we want to understand the group of customer groups in general classification, can communicate with each other through the day-to-day industry, understand the next step is to establish a trust relationship, can be private chat way to establish a cooperative relationship, and further collect each other's QQ e-mail address, this way is the most commonly the most effective way to collect, There is another way is through Baidu know, search and ask questions and so on the relevant platform, generally speaking, these platforms for the link address is very sensitive, but for the QQ number is not very strict, we ask questions, such as system integration mainly include what services? And so on like the answer to leave their QQ to let each other and their contact, as long as the other party is certainly interested in and we are engaged in the industry to a certain extent is consistent, as long as the other side and you chat, the other side of the information will surely for you to master, as long as the appropriate maintenance to establish a trust relationship can be.

Second, the crowd orientation, the promotion can continue to go on. We know that no matter how the business uses any kind of marketing, its purpose is to the same point is nothing more than sales of their own products, promote corporate image to shape the value of enterprises and so on, and e-mail marketing itself is very low cost, the owner of the advantages of sustainable operation, just for our customers later maintenance provides a powerful help thrust. However, e-mail marketing low-cost marketing costs are a lot of SEO and Baidu can not be replaced, as long as their own efforts to dig the industry database information, frankly speaking is the early stage of e-mail information collation and mining, with strong data as the basis, e-mail marketing can also achieve precision marketing results, For example: We envision the current in a computer information system integration QQ Group, many of the online members are necessarily the company's procurement, managers, sales and so on we know through communication you will find some of the industry QQ group distribution of membership status, this time using mass-mailing product promotion or brand promotion, This way is an accurate flow of the process of import, even if the other side and their peers, in the indirect we are also in the promotion of corporate products and corporate image, at the same time for many potential customers your initiative undoubtedly to some extent increased the trust of each other. Mail marketing is about the continuous process, can repeat the advantages of continuous promotion, created it will never be eliminated the situation, the same product ads can be continuously sent to n a potential customer's mailbox. Can be a one-time thousands of or even tens of thousands of emails, of course, for different customer groups and the number of the time we publish the mail must pay attention to enough, after all, any kind of marketing we have to consider the user experience, conversion rate is the ultimate goal before we consider promotion.

Third, the customer conversion rate analysis of e-mail marketing. The conversion rate I think is based on two aspects of our analysis, the first is the audience and our products and the relevance of the degree of coincidence, and secondly, the number of our target customers, as long as the solution to these two basic problems, conversion rate will be solved, the number of customers the author 1th has talked about, Regarding the customer's and our product's correlation degree and the match degree, we may imagine that if the present message in the mail the Promotion product introduction is read by the mailing list's customer, but coincidentally the visitor is your potential customer, has the intention to understand this product in detail. In the appropriate location to appear some contact telephone and so on information, this kind of situation website's conversion rate basically is above 60%. All we have to do is to classify the customers in the database in detail, for different users to send different e-mail-related service information or product content, this will undoubtedly greatly enhance our email trust, to a certain extent, conversion rate of ascension is inevitable, at the same time the conversion rate of ascension at the same time, Our site will also indirectly target the customer's attention, no doubt for the site click Rate Promotion and site viscosity upgrade will have a very big role in promoting.

The author thinks that any kind of network marketing, can maintain between 1%-5% conversion rate even if very successful, and the good of email is continued, many times SEO optimization We know that transactions are often one-time, they are usually search keywords, in the results page to select your site, Once you leave, subsequent promotion will be very difficult, unless you have previously cooperated with the customer. And from the mail to promote the Web site visitors, we often through the continuous mail sent two times marketing, and constantly maintain these customers even if there is no demand, but the follow-up once there are similar needs, your contact must be the first point in their mind.

Finally, the author concludes that, in fact, the mail marketing and SEO marketing has a very high similarity, such as crowd orientation, traffic source collection, only the channel is inconsistent, and mail marketing the biggest advantage is that can achieve two times sales, Stable training of their target customers you will be a long-term profit in the mail for you to bring joy, and do not need to fall for the site rankings, Baidu ranked algorithm to change the site to reduce the rights of these troubled things entangled, good above is the author of email marketing awareness and ideas, this article by Lan Tanyu http:// www.029lty.com original webmaster Network, reproduced please indicate the author copyright information, thank you for your cooperation.