The circulation Circle of e-commerce brand promotion

Tell a story first. Some days ago to interview a purple clay pot collection of online buyers, asked him to follow a what kind of channel into the Taobao featured online shop? He told me that by chance I saw a few messages on Sina Weibo, I feel a very professional blogger, along the link to his blog, to understand the sellers and the relationship between the production of purple teapot, as well as about why the purple pot will increase the price of the analysis article, as well as the sellers of some good faith story, sparked the purchase of interest. Google and Baidu to search for the name of the seller, found that there are many sellers on the network reports, ... In this way, began the first purchase, in less than one months of time under the 240,000-yuan list.

This story is also a case. We can put the electronic Commerce brand promotion method to draw into a circle, the main node is: micro bo promotion → blog Promotion → community (forum) promotion → group Blog promotion → Line under the Business Union and club promotion → Conference promotion → Search (key words, questions and answers, http://www.aliyun.com/zixun/ Aggregation/8996.html "> Weibo topic" Promotion → network media promotion → Traditional media (newspaper magazine book) promotion → photo promotion → video promotion.

This is a circular circle of information dissemination and an ecological circle of information dissemination. Each of these links we can do, can also select the ability to do first, or outsource some to the professional firms to do. My advice is, not afraid to do less, but to do a good job, do one more, best of all the links are done, let this circle round.

Some nodes are best to do their own fencing, such as corporate blog, because it carries more corporate culture performance, the enterprise itself clearest. Some enterprises first let professional firms do, until the "snowball" rolled up their own again, but also a good way. There are many other links that can be outsourced. On the Internet, a variety of promotional tools and methods are emerging, you can not, but to know who will, who will. There is a business of the boss is very astute, he first let employees do, calculate the operating costs after the increase of 20% to outsource.

Some of the nodes can not be outsourced, such as clubs, conferences, mainstream media coverage, the arrival of these nodes are designed to a "relationship" of the word, that is, to pay attention to the Internet to build the relationship between the media. There are reports that 60% of journalists have been from the micro-blog to obtain reports on the clues, this information is very important, enterprises should be good at their own corporate blog to prepare a variety of social topics of the "semi-finished", so that reporters find and interview, made "delicious food."

and offline brand promotion, the main performance of the Internet brand Promotion is Word-of-mouth promotion, content with stories and news mainly, form is interactive. The brand promotion on the internet shows the power on each node of the network, its result will appear "emergence" phenomenon, but the cost is not too much.