The Common Advertising alliance traffic and click fraud in Network Marketing

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When we surf the Internet, we can always see countless web pages hanging countless ads, this is because advertisers every day a large number of advertising marketing projects online. Naturally, in the vast Chinese internet users, hundreds of millions of internet users every day to browse the marketing ads, and then generate clicks or access to advertising promotion sites.

When advertisers look at a bunch of seemingly ideal data on their marketing reports, do they ask themselves: are these flows real? Does my ad really let so many netizens see, understand? In fact, the advertisers have not yet been able to get a satisfactory answer. Advertisers are suspicious of those so-called internet marketing sites through cheating means, from the Advertising alliance to take the money away from a part of the advertising Alliance and the owner of the hands of the button to deduct a click, from the budget to share a part of the money ...

The so-called villains, outsmart, although there are monitoring tools and analytical methods can identify some of the cheating behavior; for example, Google and Baidu such a major alliance has a professional anti-cheating team, there are many third-party monitoring technology solutions in the market, there are also special companies in the United States to publish traffic fraud reports ...

But the traffic with the click of the fake gang (let's call it that) is always with these anti cheating teams or Ming or dark fights, this article will self observation and understand some of the common traffic and click on fake operation to share with you, so now or in the future become advertisers friends can have a more basic understanding.

First, rookie level:

1, usually in the Cookie and IP unchanged, repeated location ads. Cheating Level: ★

Most of them are without a fixed internet environment, or in the school room or in the Internet café and work time period, resulting in false ads click on the increase, if they are willing (waiting for the page to open after the click), but also can cause landing page (Landing page) Page view (PV) increase; The Advertiser's hand report is displayed as , the conversion times are very high.

2, in the cookie and the IP unchanged, constantly refresh the page. Cheating Level: ★

From the point of view of the display, will cause the Web page exposure (impression) increase, from the angle of the promotion site, the page PV will increase.

Summary

This is an early stage of fraud, is very simple and violent behavior, basically now professional monitoring tools can find this stupid behavior. Despite this, there are a lot of organizations or individuals still enjoy. Because this method is efficient and has low technical content, it is easy to program.

Moon Blog (2310601.com) Warm tip: Do not on their own website of Google adsense/Baidu Alliance ads to carry out these attempts, or to ensure that three days to receive the notice of the cancellation of cooperation.

Ii. Primary Level:

1, know to be certain frequency to clear cookies or do not support cookies. Cheating Level: ★

It is very easy to make a software/program that repeatedly clears the cookies that are left during browsing. At present, many small and medium advertising alliance monitoring tools are based on cookies. Clearing out cookies means that each visit is a new independent visitor. such as sardines, flow elves and so on are such brushes.

2, throw Trojan catch broiler, purchase flow. Cheating level: ★★★

Every day there are a large number of computers in the virus, the hackers are controlled by the remote control of the broiler. The most easy way to get money is to order the chickens to open the designated website and click on the ads on the page, as the Generals generally command thousands of computers to work at the same time.

Some organizations or individuals will spend 10 to buy some traffic, one of them is provided by hackers, and then click on ads through these traffic can make 100 dollars.

Summary

Although a long time ago there has been such a practice, but is still the most popular way of forgery, counterfeiters not only pursue the growth of traffic, but also began to quantify the accumulation of experience with a certain degree of anti-regulatory ability. However, the fraud is relatively easy to find. For example, your site before and after the flow of traffic differences, and traffic flow of the strange; usually the route of such traffic is direct access, or through a third party, such as linking your site to third parties, abnormal traffic through the chain of third party to take over.

But if you want to find out if you cheat, you have to accept third-party monitoring tools! It is clear from the tool that some clicks are generated by changing cookies, and most of the ads are clicked in the first one or two PV, Each visit has an approximate ratio of traffic to clicks.

Some data on the conversion rate of Baidu and Google

Baidu bidding and Google bidding: Google's conversion rate (conversion times/clicks) for: 3/171=1.75%, Baidu bid conversion rate: 12/341=3.52%, Google Auction and Google Net Alliance contrast analysis: Google Network Alliance cost is Google bidding 1600/266=6 times, but the net Union's actual effect is zero, Google network AU's depth of each visit is 1.14, the basic is the user clicks ads immediately after leaving, will not produce transformation, no actual effect.

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