The core thinking of precision marketing

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I believe you hear the word precision marketing is not unfamiliar, when I first heard the word precision marketing, the company arranged for me to attend a training, the teacher talked about the big data precision marketing, big data precision marketing is only one of precision marketing, so today I will talk about precision marketing cases, Precision marketing platform and other practical skills.

What is precision Marketing

In the marketing above add accurate two words, straightforward point of saying that precision marketing is to find their own customers to their marketing.

Precision Marketing (Precision marketing) is based on accurate positioning, relying on modern information technology means to establish personalized customer communication service system, to achieve the enterprise measurable low-cost expansion of the road, is the attitude of the network marketing concept of one of the core views.

So when it comes to finding users who belong to their products, there's a series of questions about finding your own products. How to find your own users? How about marketing? Don't worry about it. How do I position my customers and how to sell them?

Ii. How to find Customers

Whether it's online marketing or offline selling, have a common goal, is to sell things, in reality, we will be through the advertising, friends and other multi-channel to get customers, then the network marketing this relationship is not a lot of use, the same is to find customers, relative to the offline sale we met the problem of finding customers, When I was doing health care products, I was looking for clients.

Website itself users: Network Marketing We will have a website or their own business site, then came to our site this is the customer, and for us in addition to these users, no more valuable than these users. Since all come to your website, then the desire to buy is very strong. Well, very simple to tell you, I am through the QQ cloud marketing to add these users as friends.

Large Data users: I don't know much about large data users, just heard a few big God said about large data users of a few classes, probably understand a little, but the core of the great God is to find the relevant large data QQ numbers, micro-letters, micro-blog, and then marketing, At present, there are many similar to QQ marketing software, we can try to do the software investment.

Tap the precision User: Perhaps you will think I have how despicable, I can only say that in the face of business atmosphere you are really young and naïve, I said the excavation of its users through the competitor QQ, micro-bleomycin mining customers, I remember in doing health care Products Mall promotion, our company's main customer sources are through the competitor QQ space, Weibo. Through micro-blog attention to its fans, through the QQ space, QQ Friends network to add their friends, can be added to friends around 100 a day, and these 100 an average of 80 interested in health products, of which 100 people can successfully sell 5 people each day. A simple data, tell us, despicable may be to save your business capital, if you think I this method is despicable, then I suggest you continue to install B waiting for business to fail.

Question and answer form mining potential users: I do not know if you have seen a similar question and answer questions, answers half know half of the solution to leave the mailbox, can add my QQ to understand or mailbox and so on. or directly to the user to leave the user, in my opinion this is a way of marketing, can ask the user can be said to be a potential user, the desire to buy relatively strong, this way to add friends is very easy to their marketing success.

Ii. how to carry out marketing

Through the above four methods, once a day, I believe that one months after your users are definitely not the same as the old, then add these QQ numbers are not direct advertising, so it is easy to let others sensitive pull black you, the following several marketing methods is my proposal to do.

QQ Space Magic log: Pay attention to my blog time long friend must know that some time ago I did a QQ space Magic Log tutorial, a very mysterious log can easily let users reprint, I write a magic log when the highest reprint reached more than 600, the log content is only a sentence a picture.

Brief introduction QQ Space Magic Log, QQ space Magic Log is through the technology of PHP in the picture call your friend QQ number, Avatar, QQ Network name and other data, when the user saw the picture, the image shows is his data, any user to see the data displayed on the map are arbitrary user data.

Talk about marketing: Do not know if you have seen some of the fake stars, or is the word control such a say content, founder I often see, even if someone else is talking about the above did not add to any advertising, but people actually do a very successful marketing, method is very simple by saying that reproduced to improve the name of their own site, Ultimately get marketing goals.

Micro-Credit Microblogging marketing: If you do not want to let micro-credit Weibo to pull your users away, then I suggest you do a micro-credit microblogging marketing strategy, may not spend too much time, but at least a day to keep your users, than the direct micro-Bo can not find your business and to add other people's business good.

Other integrated marketing: In fact, we can accurately add to the user's QQ number, Micro Bo, micro-letter number, we can carry out a lot of marketing methods, comprehensive marketing will let users feel that you do a very good brand, everywhere you can see ads, do not know if we have no such mentality, When you often see the same ads, you will find the product is more famous. Here said the comprehensive marketing also includes: Friends Network, QQ group marketing, such as all-round marketing.

Summary: Although the above methods can not be used to make your product explosion, personally think, can help you to maintain a livelihood.

Third, precision marketing cases

Remember in a new rookie micro-credit marketing training, due to the site problem, later were refused to return, only 100 people into the training, of which 100 of the 92 people are business owners, when it was time to introduce themselves, I am embarrassed to say that I am a so-and-so company boss, It happened that I brought my business card with the company, and there was no position on the business card.

I don't know if this is a case, they said at the meeting, according to the ratio, 1000 of the people they call to the training of people estimated to be controlled above 80% is the boss.

Personally think that the above case tells us, many times, we light their hands is unable to complete the machine to do things, perhaps we use some shortcut software and other tools to complete our marketing purposes is very easy to succeed.

The second man went hunting in Africa and found the famous old hunter who said he would play the lion. The old Hunter said you want to hit the lion, the first to know where the Lions haunt, where there is grass, preferably there is water. Second, you need to know where lions are many, third, you should know what kind of lions can not play, such as pregnant children, with children mother Lion can not play. For example, the husband and wife in a piece of time can not play, lions eat away from it a little bit, and the lion to desperate not desperately, and so on and so on. The lad went back to the old Hunter's teachings, with a gun out, three days later came back, we found he brought a not a lioness, also not old, also did not eat, relatively mild temperament of the poodle back, this is he can do the result.

This case tells us not to forget the goal because of the perfect plan, I have seen a lot of doing marketing, especially for precision Marketing Enterprise's launch plan, strategic plan or, technically speaking perfect, but eventually forget, and playing lions like, a set of perfect plan, finally only found a poodle, that the lion dog is the goal of the project. No matter what the target combination of marketing, what do you want to achieve for your advertisers?

Iv. Precision Marketing Platform

Network marketing talents need more resources than relationships, because there is no great relationship on the network can be used, then you need to have network marketing resources, today to introduce you, about network marketing related to some resources, I believe everyone in the future marketing path can be used on.

QQ Cloud Marketing: QQ Cloud Marketing is a can get to your website visitors QQ number system, if such QQ number for your marketing is no use, I personally think that there is no resources more important than this resource.

QQ Micro-Credit microblogging: These three are very well-known marketing tools, micro-letter can cooperate with the latest 020 mode to promote marketing, and QQ and Weibo can direct marketing to users, because see too many success stories out of these three platforms.

Resource Interchange platform: I wonder if any boss knows such a platform, similar to the site of the friendship link, through the exchange of resources to obtain for the customer, even if this method is illegal, but I still see a lot of bosses do such things, perhaps this is the end of the meeting for each boss to exchange business cards for the purpose of it.

Micro-Beacon Navigation Platform: I do not know if you have to apply for micro-letter subscription number, my micro-credit subscription number can receive daily ads, after my careful study found that my micro-letter fans are through the micro-mail navigation platform to pay attention to me.

Summary: A brief introduction of several marketing platform, the most practical marketing platform, at the same time the above method is not imagined so suffering, difficult is your executive power ...

The original source is provided by QQ Cloud Marketing: http://www.ssffx.com/qq/