The correct wording of the website description

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Description is a brief introduction to the content of the website, while the description has no direct effect on the ranking of the keywords, but when you enter the top 20 keyword rankings, the role of the description begins to appear. If a site description is well written, in line with the needs of users, then by describing can attract users to click, thus gradually improve the site's keyword ranking, so the description is that we must pay attention to the plate. Through some of my insights, to communicate with you how to write a good site description.

1. Mining user needs. Description is a comprehensive introduction to the content of the site, when you have a lot of competitors, and users will choose to meet their own needs of the site to click, so our description must meet the needs of users. So how do we dig? First of all we have to be quite knowledgeable about our industry. Because only our website product industry is very knowledgeable, we can more accurately understand what users pay more attention to what content. Here we can borrow Baidu dropdown box and related search to conduct user needs analysis. In my led advertising car for example, we Baidu search led advertising car, Baidu related search will appear mobile led advertising cars, led advertising car manufacturers, led advertising car prospects, led advertising car, led advertising car video, led mobile advertising car price, LED advertising car advantages, This is the search for this keyword users most concerned about the content, this is very in line with industry needs. Because I am engaged in the industry is an investment-oriented products, users will be the product of the benefits and market prospects are more concerned about. In addition, the price is also the user more concerned about a content, generally speaking, a keyword + price is the user is more concerned about things, so our site description to include these users more concerned about the content.

2. Scarcity of manufacturing industry. Scarcity is our unique identification of other sites, users are not interested in the same content, heterogeneous to attract the user's eyes, so we should highlight our differences from others advantage. For example, your company's products are the lowest price in the industry, then you have a price advantage, we can focus on our price advantage, our low price to show the user. If your product quality is the best of peers, then you will focus on the quality of your own products to describe. We should be good at our own advantages to show our customers, of course, can not be fooled. If your price is not the lowest in the industry, then do not boast that you are the industry's lowest price, because users only find that you are not the lowest price, then users can hardly trust you again.

3. Description to be easy to understand. Many of our SEO like to stack keywords in the description, in fact, this is meaningless, will only make users feel long-winded, because the description of the stack of keywords will not increase the relevance of your site. Describe the maximum number of words can be displayed 75, that is, more than 75 words after the content users can not see, so we do not describe more than 75 words. In other words, the 75 words we want to concentrate are the essence of our advantages to the user expression. Another point to emphasize is that the description of the word is best not less than 45 words, this is a change for Baidu. If your description is less than 45 words, it means that your description does not exceed a line, Baidu will automatically grab some content from your Web page to fill. So describe the reasonable number of words between 45-75 words. In addition, it is recommended that small and medium enterprises site product pages should write their own description, otherwise let Baidu automatically crawl words, your description will be very messy.

So the description written well and bad on our website keyword ranking is a great influence, we should be good at using professional knowledge and marketing expertise, write our description, only more users will bring more weight clicks, can bring transformation.

This article by Cheng Media led advertising Depot http://www.ledche.net/original offer, reprint please respect original information.