The cross-border new thinking of the traditional industry big guy

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Now this era, no internet thinking is certainly not. But think that the internet is everything, can replace everything, this kind of thinking is certainly wrong. Even in the Internet era, people have to do manufacturing, only the enterprise operation of all aspects of the good, do fine, the enterprise can finally win.

Mengniu President Sun Yiping:

Reform is a fuss over yourself

2014, change will continue, because the world has changed, the market determines your survival, all enterprises to rely on their own, reform to make a fuss on their own. The internet has changed, brand marketing can no longer be a competitor to the trend, the opponents changed, no longer only from Hohhot, but from the world.

2014 Our keyword is called ipo:i (innovation), subversive innovation; P (configured), manage the benefits; O (Open and transparency), the Sunshine Heart communication.

Innovation can be around three aspects of marketing innovation, system innovation and product innovation.

Marketing three key words called "pain point, cross-border and leave White", need to express the ultimate brand "pain point", and selling points in time to convey the need to think about the art of the brand inspired by the "Cross-border" to become a brand of temperament, the need to "stay white", in the marketing process how to give consumers space, let them to create more and brand Interaction Association ......

System innovation, we need to pay attention to o2o---line and offline interaction. At the beginning of 2013 I wrote a letter to you, called "Embrace the micro-era", now we should be ready to embrace the "O2O".

Product innovation, some time ago I met in Japan, found that international companies not only in the product, but to find the value of milk, in the milk through the technology to create better products. Hopefully in the future our research and development will be able to work in this direction-re-discover the value of milk and be able to preempt quadrant four.

To miss a trend is to miss an era. The inherent advantages, thinking and benefits will hinder change, must be changed with action, there must be some subversive innovation. Management of efficiency, we have to set up our Partners Annual Innovation Awards, annual profit awards, everyone to find ways to manage the efficiency, I will be a lot of partners to share the best case, to see who is the winner.

In the 2014, we should be "sincere, tell the truth, do practical things, create the future." Reform is to make a fuss over yourself, "2014,let ' ipo!"

Jianqiu, executive director of Yili Group:

Globalization aims at Sourcing resources

2013 is a year of Chinese dairy industry, in the "New Deal", "integration", "traceability" and other hot words, buried a will have a great impact on the development of China's dairy industry clues: transformation and upgrading.

How to realize the organic combination of localization and globalization of Chinese dairy industry? I have three viewpoints, one is the unification of science and technology globalization and the localization of research and development, the other is the unification of strategic globalization and market localization, the third is the unification of globalization vision and localization construction.

Chinese dairy enterprises introduced a lot of foreign advanced technology, including UHT milk production technology, infant milk powder production technology, localization of the research will become the development of China's dairy industry a new impetus.

The main purpose of the global strategy of China Dairy Enterprises is to purchase resources. Yili invested $178 million in New Zealand in 2013 to build a 47,000-ton infant formula, and a strategic partnership with the largest milk producer in the United States. To support global resource acquisition, Yili has been a localized market for many years. The "fundamental" of Chinese dairy Enterprises is the construction of milk source base in China.

The global dairy industry is integrated, China's dairy industry has become an important part of the global village of dairy industry. From the big trend, we have such a few judgments: first, the integration of strategic resources, the second is the internationalization of food safety, the third is the flat dairy market. The current e-commerce as a very common way of consumption, changing the traditional consumer access, which makes it necessary for us to set up new marketing channels and ways.

Suningyun Chairman Jindong:

Full implementation of Internet retailing strategy

The comprehensive transformation of Internet retailing is a major strategic decision made by Suning in grasping the development trend of the global retail industry, the current retail industry is experiencing the O2O retail stage of virtual reality integration after the physical retailing stage represented by the chain operation and the fictitious retailing stage represented by the electric trader.

After years of exploration and practice, in 2013, Suning in the clear "one wings of the Internet road map"-that is, the Internet retail as the main body, to O2O the entire channel business model and line under the open platform for the wings.

2014 is the comprehensive implementation year of suning Internet retailing strategy. First of all, to improve the O2O integrated, multi-terminal interaction of the entire channel business model to meet the consumer breakthrough in time and space, different situations, anytime, anywhere shopping experience needs; Secondly, the core competency system to open the entire resources to meet consumers in pre-sale, sale and after the free flow of the full demand for experience. In addition, speed up the development of cutting-edge Internet technology, accurate inference, analysis of the consumer's thinking, to meet the consumer easy and quick access to the required commodity information of the full wisdom experience needs.

Lenovo Group Chairman Yang:

Don't want just the number of leaders

Lenovo is now the world's largest PC maker, but Lenovo ranked second in the world, after Apple, if both PCs and tablet computers were PCs. Next, Lenovo hopes to become a global champion in this area in the shortest possible time.

Next, of course, in all smart networking devices, including traditional PCs, tablets, smartphones, and so on, we can challenge two leading leaders-one apple and one Samsung.

For Lenovo, we don't want to be just a number of leaders, but rather a leader in innovation and creativity. Therefore, we will certainly through very innovative products to achieve this goal.

Our ideal and goal is: We are no longer a hardware company, but an internet company, not only to provide users with Internet terminals, and terminals easy to use, Easy-to-use, and has a wealth of applications.

We will not only learn millet, but also learn a lot of enterprises. We need to learn how Apple is going to innovate and how to do it, and we learn how Samsung does it and how it does end-to-end integration.

In this day and age, no internet thinking must be impossible. But think that the internet is everything, can replace everything, this kind of thinking is certainly wrong. Even in the Internet era, people have to do manufacturing, only the enterprise operation of all aspects of the good, do fine, the enterprise can finally win.

Lenovo will never stop the footsteps of creative creation. Lenovo in the 2014 will be more exciting in creative creation. We will see more exciting products and more wonderful applications. Eggplant Express is a start, but not a termination.

Gree Electrical Appliances Chairman Mingzhu:

Line offline don't absolutely separate

2013, I am most satisfied that Gree's corporate culture has been sublimated. Gree Electrical Appliances in the next five years to rebuild a billion, not an empty words, but from the heart of the faith.

Some people say that the online model is modern, and this view is not entirely correct. The traditional sales model is also constantly developing, but also can be integrated into the modern consumption mode, line the next two channels do not absolutely separate.

As long as the market needs, it is rightfully done. Many forms of marketing are inevitable. Take the dealer to the consumer's side, the excavation new business opportunity, is the Gree electrical appliances next stage new goal.

Li, chairman of TCL Group:

Eco-circle model will become the core of color TV industry chain

2013 is the year of the traditional TV company embracing the Internet. The key word of color TV industry is "Trans-boundary fusion". The advent of the Internet era has subverted the traditional development mode of the household appliance industry, the traditional color TV enterprises rely solely on the hardware survival era has passed.

2014, the eco-circle model will become the key core of color TV industry chain, at the same time, with the big screen color TV gradually into the consumer's living room, color TV products will accelerate into the big screen era, 55 inches will become the mainstream. In the future, 4K Ultra High-definition TV and curved screen are inevitable trends, smart TV is still the focus of the market, and will steadily move forward.

Judging from the future pattern and profit model, with the increasing concentration of the intelligent TV industry, competition from the point to point of competition to the chain of competition, to the smart flat-screen TV, the Internet into the core function of the application and interactive mode of subversion, is driving the color TV and even the entire household appliances industry in the soft and hard technology synergy, consumer demand, A series of changes in profit model, industry pattern, circulation mode and so on. With the help of the Internet thinking, the intelligent TV market will also appear new product shape and industry pattern. The cooperative development of home appliance manufacturing enterprises and channel merchants will enter the new strategic height and change from "hardware" profit model to "Hardware + Content + Service" profit model.

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