The current network marketing method of small and medium-sized enterprises

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Whether it's an emerging internet company, or traditional industries, have been a part of the focus shifted to the online promotion and marketing, with the in-depth popularization of the Internet, small and medium-sized enterprises have been inseparable from network marketing, although most of the network marketing department is still in the molding stage, but also in the mutual reference and imitation, so generally, The network marketing of small and medium-sized enterprises is mainly the common mode of taking these several cores at present. Below A5 Webmaster Network SEO Diagnostic Team (http://www.yuehuai.com/seozhenduan/) to talk about this problem with you:

First, search bidding rankings

Can be said to participate in search engine bidding ranking is often the most efficient marketing method, which is currently widely used by small and medium-sized enterprises to promote the method, after all, enterprises are smaller than our poor webmaster rich, SEO often to invest a lot of manpower time work, and the results of natural rankings is not immediate. Small and medium-sized enterprises do not have the patience to wait for SEO optimization of the time spent, using the method of bidding more suitable for them. But SMEs need to understand that search bidding can quickly bring traffic rather than bring money, in contact with some of the small enterprises to do the bidding, often investment is very large harvest is very small, do not be bid service providers to deceive the rhetoric, there is no effect is based on their actual performance to speak, investment bidding to do well optimization.

Second, website SEO optimization

SEO optimization can be said to be the most widely used in a network marketing method, this is the current medium and small stationmaster use the most extensive promotion method, because of its own free advantage, novice is often starting from the SEO began to optimize the work of the site. This optimization for the natural rankings of search engines, although most of the promotional means is free, but this is really a large web site and small sites can not abandon the ranking method. However many enterprises participate in the SEO optimization of the website, often found that they do not have anything, the fundamental reason is not to their own profit and SEO linked, often fall into a simple SEO trap can not extricate themselves, for small and medium-sized Enterprises, SEO final aim is around the product, market, conversion rate, performance, Not traffic!

Third, put on the website advertisement

Website advertising is a long history is also a more common method of network marketing, the most common is to do banner on the site, flash advertising, is a traditional way of network promotion. This kind of advertisement, the propaganda target crowd face is quite wide, does not like the search auction to be able to lock the latent target customer base. The current website advertisement is the domestic Sina, Sohu, NetEase and so on large-scale portal site main profit way one. Generally in the large-scale portal site advertising, because the price is expensive, the general small and medium-sized enterprises can not bear, but also because of small and medium-sized enterprises bring economic returns, the effect is difficult to assess. Therefore, the larger portal site, generally not to find small and medium-sized enterprises to buy advertising accounts.

Four, soft Wen marketing

A lot of network marketing department will have specialized soft paper contributor, website and product propaganda is impossible to leave can soft wen marketing is one of the most powerful brand marketing methods, an excellent soft wen not only can bring customers to the company in the vast number of consumer groups to establish a good brand and a wide range of visibility, Whether it is to sell the product of the electric Dealer website or Taobao guest site, but also the pursuit of the vast number of chain of grass-roots Web site, soft text to promote in a wide range of use. For small and medium-sized enterprises, the use of soft to promote must pay attention to the soft text can not only bring a good side, if the soft writing too bad, may also bring negative impact on the company, the role of public relations is very strong. So in the release of soft Wen must undermining!

In addition, many have the strength of the marketing team, will be timely to carry out a number of events marketing publicity, but this is not very good operation, because the public opinion guide is not so good grasp, but the premise is that your business or website has a certain degree of visibility, event marketing, the key is to focus on creativity, have good ideas, not afraid of no effect. If there is a strong resource to support the background, the marketing effect may be more excellent. However, event marketing must be combined with the actual situation of the company, it is best to be able to focus on current affairs and the company's marketing promotion combined. However, small series or recommend the general small and medium-sized enterprises or not easy to do this marketing approach to try. Xuzhou 52 Real Estate NET submission Original