The current situation of hotel network marketing--resources become the focus of contention

The development of the hotel network marketing is closely related to the http://www.aliyun.com/zixun/aggregation/35933.html "> Network dependence degree and the aggravation of the hotel marketing competition, In the end, it is the result that the hotel and the customers coordinate and promote the promotion, so we can study the development of the hotel Network Marketing from the point of view of resources. For the hotel Network Marketing complex resource contention model, summed up can be divided into four kinds of situation--"capital for Resources", "Technical Resources", "Resource Resources", "Platform contention Resources"

Ctrip, E-dragon and other hotel distribution sites with a dense capital advantage to establish a huge customer resources constitute the "bargaining weights", quickly grabbed the hotel reservation market and occupy the leading position, is "capital for resources" the most typical case.

Many it-backed businesses help hotels set up a variety of management information systems, marketing systems and solutions, and on the basis of the establishment of network marketing based on the hotel's independent marketing/management platform for the hotel has formed a considerable temptation, and the hotel access to the network marketing platform is successfully integrated into a variety of distribution channels to use the " Intermediate channel ", just put into the formal operation of the china-online is the most typical case, although other ASP whether there is such a strategic consideration is still unknown, but this resource aggregation way will be more advantageous to both sides, channels and hotel resources from such a platform to obtain the convenience of transaction and cost reduction.

The cost and cycle of hotel resources are increasing with the combination of capital aggregation and technology, and more innovative models are likely to appear in the resource-full resource and platform contention resources mode.

For some organizations with a large number of members, if the future consumption of people will have a significant impact on credit card products, if you can become one of the hotel's reservation center, will be the hotel network marketing market formation of a great impact; for hotel groups, can use their own advantages of brand resources, establish its website and reservation system, expand Customer resources , many portals use the huge advantages of traffic, set up tourism channels, to provide users with hotel booking services. In a word, these advantageous resources combine the form of hotel resources to explore new mechanism and mode for the deep utilization of various resources.

Various network platforms are also in various ways to launch the scramble for hotel resources, AVIC Letter uses its air ticket distribution GDS system to expand the hotel distribution, the travel easy Aviation network after booking the air ticket arrival to recommend the hotel reservation page; tourism industry search engine and the development of parity search, the hotel distribution market has formed a certain impact , but also attract a number of hotels and channels to join, because this platform for many users rely on search engines more effective, so its final market effect can not be underestimated; for Ctrip, elong, etc. through the Commission system split the hotel a lot of profit distribution cost model to the hotel management brought about by the dilemma, Many emerging platforms have played the banner of Low-cost direct sales or distribution, such as So-hotel proposed no commission model, the establishment of China's Hotel direct marketing network, through the BSP system to achieve "collection on behalf of payment" China Hotel distribution platform (Sunshine Business Network) Through IATA ticket agent mode and BSP model established by the network even the world Tinsia peer marketing platform. Many flat network marketing platform for the hotel network Marketing has brought new promotion, intensified the pace of resource integration.

No matter what kind of integration of hotel resources, ultimately through their own advantages of resources and hotel business is a good fit, to build the market competition pattern of "win more", so the more conducive to the formation of such a pattern, the more likely to occupy market dominance, and the "commission system" will "give way", more depends on the future competition situation, In different regions, different market segments, different hotels will have differences.

(Original, initial Eric net)