The effect anticipation of network marketing in actual combat level

Media, websites, planners, marketing people, search engines, brand network advertisers, such as the blessing of concerted efforts, and then thanks to domestic consumers, network marketing has been a warming trend has been very obvious, but also from the brand network advertising, network Advertising Alliance, search engine marketing, mass mailing, mass message, etc. with "forced push" The color of the marketing approach to the city, to network integration Marketing communications upgrade. The reason for this upsurge is also very easy to understand, network integration marketing communications agencies to win the analysis that many small and medium-sized marketing resources are limited, it is difficult to with well-known brands for plane, television and brand network advertising head-on competition and confrontation, even if this aspect of advertising, is often a cursory, superficial, Inevitably submerged in the advertising ocean, but enterprises need influence, product needs visibility, investment and terminal promotion needs strong market support to launch the "air strike", business owners and managers must find a way of marketing breakthroughs. Network Marketing is a marketing dilemma can be a choice of the road, but it involves specific planning, implementation and effect of the expected, often also encountered some difficulties, such as in the formulation of the overall marketing plan for the Enterprise network Marketing status, design the role of network marketing, When to let network marketing into or say with other marketing tools under the promotion of network marketing should be formulated what the expected effects, the concept of how to achieve the goal of how to operate, if the implementation of setbacks, how to adjust the strategy to break the deadlock and other problems. Network integration Marketing Communications agency won the view that under normal circumstances, small and medium-sized enterprises are best to choose a professional third-party marketing agencies to provide personalized network marketing services, and even this "new marketing" in the name of the operation of the routine, it should also follow the traditional marketing planning of the general rules, such as market research, target group analysis, Target group Internet use and affected degree statistical analysis, product service characteristics and demands, marketing goals, one can not be less, of course, some of the data can be derived from the traditional marketing planning. The ultimate goal of network marketing communication is two levels, one is the dissemination level, that is, through the network integration Marketing communication plan to promote the promotion of product awareness, and will let the company's own brand well-known, so as to channel investment and terminal sales to provide brand support and market support, the so-called "air strike", Switch to network marketing, should be "long-range guidance precision strike", the other is the marketing level, through the network marketing to form a push-pull force, attract a certain number of followers, forming a group of customers, and in the near future to facilitate the recipient of information to become product services buyers, thereby promoting sales. These two levels, dissemination of the spread, as well as from dissemination to marketing transformation, sales and customer conversion rate, the same industry, enterprises, products and customer groups of the attributes of a larger, marketing communication strategy in the choice of entry point, implementation, product mix, price strategy, there are highly personalized things. Because the goal of marketing communications is to achieve through the design of specific information content and delivery to the potential customer groups in front of, so that customers understand, stimulate their desire to purchase, or in their minds to deepen the impression, the formation of future purchase desire. And if the customer decides to take action, or whether you are interested, or decide when to start giving back, is a complex and multi-stage process, accordingly, active Network Marketing communication program also has the complexity and stage, such as scattered information in the major sites, communities, blogs, video sites, E-commerce and classification information platform, or receive such emails, text messages, to the audience many times to see the same content of information, may have a certain understanding of the interest, to the network precipitated a large amount of information, and network integration Marketing communication detonated the public and the media's dual concern, at this time, the target of the dissemination level is basically achieved. In general, a number of agencies have such indicators for the dissemination-level goals, including independent access to IP and total traffic statistics, access to the page statistics, Web site access statistics, keywords used in the search, geographical distribution statistics, visitors use the browser statistics and analysis of the above statistical data, In fact, this is a very narrow effect index system, can not escape the level of Web site promotion, from product marketing and corporate brand awareness of operating a distance. Here, the connotation of traditional PR communication should be included in the on the basis of the above index, the number and popularity of the communication participants, the level of the number of the network articles and the amount of traffic, the quantity of the Internet and the number of visitors, the quantity of the network images and the amount of traffic. , the amount of media coverage, the number of media participation and the level of media, the results of brand popularity survey, and the results of brand reputation survey. and advancing to the marketing level, the enterprise of the network marketing results are expected to have such a few indicators of growth, including the number of online message consultation, the number of telephone calls, demand online submission quantity, the promotion of channel investment (can be for the channel partners to investigate the investigation), Support for terminal promotions (can be learned by the end-oriented survey). On the whole, through the Network Integrated Marketing Communication program implementation, the realization of corporate and product impact from the Internet to the wide spread of the network, and customer enterprises in the targeted customer groups to form a word-of-mouth effect, to achieve the reputation of the cultivation, promotion and two transmission, is the common goal most enterprises want to achieve. If network integration Marketing communication trader in the topic, the selection and planning of events and thematic activities have created new ideas, and the organization of both the communication participants and the communication channels has achieved as much as the minimum expected quantity and quality goals, coupled with the active organization of the implementation process, so that the goal is not difficult to achieve, Even temporarily can not put a unknown brand to the altar of fame. But if not arouse more participants and the public, the media tripartite attention, then the network integration Marketing communication effect will be greatly reduced. In this case, it is best to prepare three sets of plans for rolling execution. Win the way that network integration Marketing communication in the process,Access, the number of pointcuts can often be replicated in large scale, and there is no diversification of the energy of a class of problems. In addition, network marketing has a relatively special place, that is, the supply side itself is also the demand side, because of new marketing methods with the advantages of cost and easy to operate, the supply side more through this way marketing itself, to shape their own or the popularity of the trader. Generally speaking, can be their own visibility to achieve a certain level of operation, such network marketing planning or implementation agencies generally have a basic operating capacity, of course, is not applicable to all industries.