The embedded marketing method of the key words in the advertisement

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; "Implantable advertising" (product slide-up), refers to the product and its services representative of the audio-visual brand symbols into the film or stage products, to impress the audience, to achieve marketing purposes.

We live in an advertising world, advertising is like a cell of the world, placed in our lives, work, study, entertainment in every aspect. Our eyes are sheltered from the colourful rays of advertising, and our ears cannot shut off information about goods, services, and ideas that come from all directions; we can even smell the breath of advertisements and feel the existence of advertisements. Some ads like bombers, like the Tang monk, always buzzing in the ear, annoying people annoying, some ads are quiet, but people are willing to accept, its advertising effect is extraordinary. The placement of advertising is so, there is no time and every moment, there is no place and ubiquitous in advertising.

Advertising has infiltrated every aspect of our lives, street buildings, neon lights, road signs, buses, even the garbage cans have become advertising sites, even if the house can not be avoided, television occasionally sprang up a section of advertising, the so-called "advertising time", the network is also everywhere, various, Colorful ads like all the people waving, I think advertisers and advertising media are eager to give consumers "ecstasy", hope that its products (services) can be deeply popular.

Advertising patterns are also diverse, and implantable advertising is the way companies have tried, and implantable advertising (product slide-up), also known as implantable marketing (product slide-up Marketing), refers to the product or brand and its representative visual symbols and even service content strategy into the film, TV or television programs in various content, through the reappearance of the scene, so that the audience unknowingly left the product and brand impression, and then reach the goal of marketing products.

Implantable ads can be used not only in movies and television, but also in the "implantation" of media, newspapers, magazines, online games, cell phone messages, and even novels. Ups and downs, the wonderful story will always let consumers more profound memory of the product, the unconscious of the product (service). And the people who watch may also like something on TV, such as the heroine's mobile phone is very beautiful, will consciously search the information about the product, wait until the time to buy the first will consider the product.

I call this kind of implantable marketing as "occasion", advertisers just want to use the high ratings of the series or box-office films to deliver information to target users, but the cost of such an implantable marketing is quite large, many companies also know that this effect is good, Competition is naturally big, in television or other media, we are exposed to the product of implantable marketing is very high visibility and reputation, for some small and medium-sized enterprises, can only stare.

Throughout the Internet advertising, there are few ways to adopt implantable marketing, but it is possible to do so. The original "related interactive platform" is an evolution of implantable marketing, for example, a lower-profile packaging company can choose some key words in the company's catalogue, such as clothing and textiles, and food and beverage, for example, "bottled beverages, coffee", etc., which have two uses, First: The initiative to the production of beverages, coffee companies recommend themselves, second: when there are other users click on the two keywords, can also see the packaging company, both to the target customers to promote their own, but also to explore potential users, can be said to be two birds.

This unique advertising method, on the Internet is the first, but also for all the small and medium-sized enterprises designed for small and medium-sized enterprises to provide wider and wider publicity, implantable marketing is no longer the strength of the enterprise's "exclusive" supplies, through the innovation, it will gradually civilian, so that more enterprises enjoy its benefits.