The end of the attack: Talk about the end of the event marketing

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Hello everybody, I am Liang Lei, net name: Stone. Unconsciously December 21, 2012 is coming, the end of the century is alarmist, but there are many people believe that the Mayan prophecy, the use of the end of the day this event can also hype some, profit from it. The movie "Doomsday 2012" friends have a vivid memory of the Ark of the film, actually someone to build the ark, and sold to which rich people at sky-high prices. Okay, gossip less, the end of the world this event can be an event marketing, the effect must be good, yesterday stone in a few QQ group saw the same picture, content is a company to meet the end of the world, especially in 20th and 21st holiday two days. This message has been forwarded and is now very hot, as shown below, with random search:

Understandable this company quickly became popular, this exposure rate is a lever drop ah, whether it is inadvertently inserted Liu-shady, or a planned marketing strategy, can certainly be very good effect, reflects the company's humanized management style. This is an event marketing case, with the December 21, 2012 slowly approaching, people's attention to this event will soar, so use this doomsday event to do marketing is a good opportunity for us to these personal stationmaster or Taobao shop, how to plan such doomsday event marketing?

First: Personal webmaster How to plan for the site "Doomsday activities"

For instance, you are a friend forum webmaster, for this doomsday event, you can do a 2012 end of the World theme page, so that registered members of the Forum to participate in the content can be "the end of the attack, the pro, the most want to say what, most want to do" and so on. If you have the conditions, you can do some offline activities, increase the site's exposure and brand, now YY Popular, a dating forum can invite registered members of the Forum to participate in a video voice communication activities, such activities do not spend much money, can also increase the user's viscosity, deepen the site itself brand effect. And hold this type of voice communication activities also need to vigorously promote, you can use the Forum official microblogging, soft text promotion, etc., so that more people know this activity, in order to attract more people, can send a small gift or something.

Second: How can Taobao shopkeepers seize this once-in-a-lifetime opportunity?

For Taobao shopkeepers, this is also a once-in-a-lifetime opportunity, the end of a few days before the arrival of their own Taobao shop to sell some "doomsday souvenirs", such as: Doomsday Commemorative T-shirt, doomsday memory, such as small gifts of mobile shells. Certainly also need to cooperate with some promotion method, let more people know your Taobao shop, in addition to the author mentioned above micro-blog marketing, soft marketing, Taobao shopkeeper can work with other shopkeepers to plan such activities, after all, for personal Taobao shop, a person's time and energy are very limited. In the end of the world to sell some love souvenirs, and then into a number of emotional elements, I believe the effect is good, everyone is a new picture.

Summary: 2012 won't really be the end of the world, but taking advantage of a hot event is really a good marketing way, event marketing is to use the meaning of the event itself, and then with their own products or services, to tap the needs of users, similar to the network hype, talk today so much, I was old boy SEO studio Liang Lei , welcome to add me Q.

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"Investigate" the end of the attack, talk about the end of the event marketing?