The epitome of localization forum

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[Core Tip] 19 floor of the entrepreneurial horn provoked a lot of people's nerves, it seems that the myth of the Internet to create a rich in different cities staged, localized cake temptation nuggets, in fact, some people have been in the local quietly for a long time, and has been obtained.

He is the founder of a local forum, an entrepreneur.

Drifting in Shenzhen for eight years, after graduating from the university to Shenzhen, from the monthly salary of 2500 to do the current annual salary of 200,000, at that time the income level has been good, just, 200,000 annual salary behind is night and day overtime and overtime, in addition to overtime or overtime, 30 years old he has been slightly tired state, Daily rush in this does not belong to their own cities, whether economically or spiritually, are in a state of no root. Here, take a high salary but can not find a sense of belonging, even if the annual salary of 200,000, still can't afford to buy a house, then the Shenzhen house prices, although not as scary as Beijing Shanghai, but also stay in more than 20,000. What's more, the child in his wife's belly is going to be born their drift does not matter, but hope to give the child a stable life, coupled with the old father of the family day, as the eldest son of him, is the home filial way, so, quit the work of 200,000 annual salary, back to belong to the hometown of three-tier city.

With these years of work saved hundreds of thousands of dollars, back home, start a business.

Said is a start-up, in fact, very simple, like most stationmaster, home built a local forum, the difference is, because the hands of the accumulation of work, a start is the commercial route.

The Forum was established in the first half of the year and recruited a full-time, special management forum and update local news, because the place is not big, the daily occurrence of the news is not much, and that full-time forum management, update the news, but also did one thing: registered n small to reply to every one just on the forum post. In this way, because no one in the local forum, soon the popularity of the site gathered, slowly formed a certain fixed users, the number of users registered a very large step, which is not high in the computer penetration of small cities, is a great progress, because previously only on the site to see other places of news, Now suddenly there is a place to see their own side of the news, slowly formed a certain reputation.

Six months later, another recruit three people, a responsible for the promotion of the website, one is responsible for organizing the forum activities, the other is responsible to pull ads. In today's view, the pattern of promotion is simple and brutal but effective, responsible for the promotion of the little girl spent one months, through the website forum to set up a network of internet cafes to discuss the cooperation mode of the area, the majority of local Internet cafes, the homepage of the Internet Café set up as the Forum's homepage, and several large local computer repair shop cooperation, Advertise them on the website, and they want to do, just to help others repair the computer or install the system when the user's homepage set into the Forum's homepage, in this way, the forum's visit volume and popularity began to have a quality promotion, slowly the atmosphere of the forum began to become active.

In charge of organizing the activities of the younger brother, at first, every day on the forum to send information about the event, not go to K song, is to organize rice drunk, or go outing, basically 3 days a small activity, 5 days a big activity, generally participated in the activities of people, will develop into a forum of the Ashes-level fans, the contribution to the Forum will be more and more big, and constantly to pull new users.

Later, with a large local KTV, organized the local K-song contest, the first time, paid to go to the nearby technical school invited some good-looking students to enter the competition, to attract people to sign up for participation. Then the second time, enthusiastic enrollment of the people have a lot, had to talk about a few KTV, and then the competition can be carried out smoothly. Due to the effect and popularity of the game, the third year, the local Communist Youth league propaganda department, a localized activities, turn into a government-directed cultural activities.

The advertisement in charge of the younger brother, at first pull the ad is very simple, is the local life services of the Yellow Pages, what to send water, gas, repair TV and so on, each business phone in the website of the convenience service page hang one months 50 dollars, so slowly accumulated, Web site Services page 50% of the phone are such ads, Some people may disdain such a way, think such a way is too simple too naïve, but the money that this kind of advertisement is recovered, enough to maintain the entire operation of the website.

Later, when the influence of the website becomes bigger, and began to sell merchant treasure, the so-called merchant treasure, is on the website for the merchant to establish a special product and information display page, the charge is not expensive, each merchant 999 per year, the beginning is more difficult to talk, because the merchant did not recognize such a pattern, By the time the Forum's influence was at the local premier, many businesses are active to come to the door, for the merchant, less than 1000 of the annual price is really inexpensive, and also have a complete information display page, usually print a flyer money estimated also not more than 1000, but the flyer is finished, This information page can still exist.

Later, the influence of the site is more and more, the founder even began to participate frequently in some of the local large-scale events as guests, and grow into a real local life first portal, when the site to hold any activities began to talk with businessmen about the title of sponsorship, charges are not high, Like what K-Song contest athletics Sports what the title once also 5 to 100,000, and also attached to some of the site's other advertising services, and to take the initiative to talk about advertising cooperation more and more businesses, at this time, the site also registered the company to operate, the company also increased to 10 people, although not many people, but to maintain the overall operation of the company, Still enough. Group buying is very hot, because the local small, large portal group buy no time to take account of these small places of group buying, this gave the forum some opportunities, slowly launched a localized group buying, a group of local consumer service products, which has slowly become a company's revenue.

I know him when the beginning of 2009, at that time, "dwelling" has not been released, the southern weekend has not written to flee north wide, the pressure of the big city has not been rendered as big as today, he had just left the big city, back to the familiar hometown, began to start a business.

At the end of 10, when I met him for tea, he had been driving an Audi to the appointment, and he was chatting with him on the internet during the Spring Festival in early 12, he joined the local TV station, held and crowned the local Spring Festival gala.

A few days ago because the 19 floor of the news localization forum was fired very hot, phone chat with him, did not disclose the specific annual income, but said that in the urban area to buy a duplex.

Now, the forum is running in good condition, the popularity is still very flourishing, enjoys the very high popularity in the locality.

Behind the story

My story is finished, his forum continues to develop, attentive readers may see, the article has not mentioned the technical aspects of the site, whether it is a program or a server, are not mentioned, and these two, is precisely a website the most important service protection. I'm not trying to avoid it. Just for him, although he does not understand the technology, also do not know how to operate, not to write code, his server and even the structure of the website is managed to other institutions, similar to the 19 floor to join such a way, but he joined, is another similar service. The company provides technical and server support for the local forum, offering a variety of modules to choose from, such as group buying, such as business displays, or even a news topic page, with ready-made templates to choose from. Operators only need to add different modules according to their own local conditions, and then do a good job of local services, on the line.

19 floor of the entrepreneurial horn provoked a lot of people's nerves, it seems that the myth of Internet creation in different cities staged, localized cake temptation nuggets, 19 floor model seems to be a feasible solution, localization forum in the excavation of local life next gold mine, And life is closely related to vertical services will be more and more attention and attention, the hard demand for life is to promote the driving force of consumption.

This article does not discuss whether should flee the north to the broad depth question, just to do a sample of forum localization, many people choose to leave, many people choose to come back, to leave here to return to their hometown, where not only his entrepreneurial home, but also means a lower cost of living and more pleasant details of happiness.

Live elsewhere, always explore.

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