The essence of marketing in internet age is the cultural consumption

The impact of the Internet on people is becoming more and more evident, from lifestyle to cultural style, from industrial structure to business model, all because of the intervention of the Internet to show a new face. What the Internet brings to people is the way of life that communicates more closely, communicates more quickly, and inspires people's thinking mode, when the Internet is used by people, it also becomes a part of human being. There is no doubt that the Internet is adapted to the business age, but other elements of the business age are now forced to adapt to the Internet.

The first thing that needs to be pointed out is the traditional manufacturing industry. The manufacturing industry transports products to the market and obeys the orders of the market to adjust its posture. The involvement of the Internet has changed the pace and pace of manufacturing. Manufacturing production and marketing model began to appear conservative, product circulation speed is accelerated, followed by the user needs more sensitive, more flexible. On the one hand, it is the cost control under the large-scale production, on the other hand, it is the fast changing market demand and the challenger who catch up.

The replacement speed of the product is still within the range of the producer (in fact, people are often trapped in the competition due to the slow pace of the update), and with this steady step of rapid change. Take the industry as an example, there is no doubt that the Tao Wei industry has entered a mature technology development, productive production stage, producers can effortlessly to provide consumers with the applicable products, consumers in front of the same function, product homogeneity of the options are more and more-however, for people to choose but only one of them, So the channel occupies, the brand marketing becomes the winning weapon.

The current market environment, requires people to think about the Internet under the conditions of marketing, even if we can still follow the previous routine operation, due to consumer lifestyles, shopping habits and other aspects of the changes, especially the Internet itself is destined to become a marketing tool, So a quick understanding of the workings of the Internet is a very important thing.

Brand operation is a hot spot in the current industry, people's understanding of marketing income is even more unprecedented. Everyone knows that focusing on productivity, product homogeneity, and industry concerns is a valuable business opportunity to gain sustained attention. The internet has undoubtedly liberated the market and expanded the space for such opportunities.

The essence of marketing in the internet age is the consumption of culture. The consumption of culture constitutes a group of people's Carnival, and a group of people's Carnival, it constitutes the new situation under the business opportunities. super-talented so, the Internet to promote the change of business model, also gradually spread in various fields, from the circulation platform to the financial sector, from the television media, to the cultural industry ... Those who ignore the influence of the tertiary industry on the manufacturing sector are at risk in their own field. Internet culture, industry, which is one of the derivatives, and from the internet perspective of marketing, it helps people in the new environment to better grasp the initiative.