The "First class weapon" of industry website Informatization

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the rise of e-commerce and industry websites, in recent years, a large number of industry sites have been stationed in China, hoping to open up their own world in China. But these sites, which feature products, rarely really take root. Whether it's business-to-business or not, in the current overcrowded e-commerce market, stiff competition has caused these sites to plunge into the bloody "Red Sea", competing with rivals for shrinking profits in a fiercely competitive market. Therefore, both business owners and E-commerce sites need a new interactive model to take advantage of E-commerce.

The promotion of e-commerce has broken the time and space restriction, changed the trade pattern, accelerated the social commodity circulation to reduce the enterprise cost, especially it can make the small and medium-sized enterprises directly participate in the international market competition, obviously, the development of E-commerce for small and medium-sized enterprises is very meaningful, SMEs should seize the opportunity to vigorously develop However, although industry-specific websites have the advantage of industry and lack of functional expertise, enterprises need influence, product needs visibility, sales need market support, and enterprise marketing budget tight, limited resources, manpower shortage, marketing means aging, terminal promotion of customer groups influence is declining, many problems, is plagued by the industry's website , therefore, the industry web site should be in the international and domestic environment to carry out E-commerce, to seize the information weapons to deal with the fierce competition.

For most industry enterprises, the bottleneck that leads to the restriction of marketing resources is a realistic problem, how to integrate the development of the industry and the customer resources become the thinking of every website operator. For example, in the marketing process, many enterprises have set up their own web sites, which bear the online sales, online order services, online answers and other functions, but the market on the same quality of instant messaging products abound, because there is no choice for personalized development according to their own needs of instant messaging. Causes the visitor, the seller and the website cannot realize "the interaction", causes the user the loss, thus affects the entire market strategy advancement and the Enterprise Development Plan implementation, the serious person may even cause the enterprise collapse failure. In particular, in the entrepreneurial period and into a long-term industry site, due to a variety of bottlenecks caused by weak market promotion, visibility plummeted, product sales failure or slow progress, profit planning stranded, and even the phenomenon of corporate collapse has often been seen.

Network Marketing, Interaction is the key, the user experience feeling is very important, if come up after can make comments, negotiate business to achieve convenient and quick dialogue. Then the user in the participation, but also for interactive communication to establish a very good feedback mechanism, such as users on the site, on a company's products, a supplier of advice, should have a good mechanism to convey to the relevant enterprises, should have a good mechanism to solve related problems. In this way, for visitors, do not need to download any plug-ins, clients, just click on the "Online chat" button can be directly with the sellers online business negotiations to achieve convenient and quick dialogue, is a new way to contact the enterprise. However, if the industry web site can not get through the visitors, Members, Web site owners as one of the sales model, then, it will be very easy to cause the loss of users, so the Internet is an urgent need for a product, it should be able to help the Enterprise website initiative with netizens, members to establish communication. At present, the network has such products, which by the Ningbo extension of information Technology justong.com independent research and development of the extension of real-time Qualcomm is one of the best.

Online service, at present, many sites in the initial stage, basically do not provide any online services, but at the intermediate level there will be some services appear, now many sites, such as trading Pass, QQ, extension of real-time communication is a combination of interactive and services, there are orders to accept or inquire, but also the performance of services. At this stage, the transaction can be implemented online. For enterprises, the use of extension real-time communication, automatic reception visitors, tracking the visitor access trajectory, increase sales performance, is a new network marketing channel. Second, for industry websites, it is not only a positive service attitude, but also a kind of innovative thinking, not only embodies the site's sense of competition, but also to enable enterprises to obtain new business opportunities, increase the loyalty of enterprises, at the same time increased the consistency of visitors to the site, to achieve low cost hit visibility effect.

In a word, an industry website should have three basic positioning and functions. First, it is very important to solve the problem of information or information, there should be a large number of information can be open to share with you. Users come here to get access to all the very rich information in the industry. Second, should be interactive exchanges, is the place of communication, to this site is to obtain information, but also can chat online business, sharing ideas, so have the function of interactive communication positioning. Third, very important direction, there should be a lot of online service functions. With the information, there are interactive exchanges of places, platforms, but also should provide a lot of online services, such as the ability to provide management functions, such as the extension of real-time pass and so on, must be based on information interaction, more for users to solve practical problems of service.