The first generation network marketing hand-blown industry insider

Wen/Chen I am 41 years old this year. The shoes I wore when I was a child were not bought, but were the soles of my mother's. Now people rarely own their own home to make shoes, go to the mall to choose shoes.　　Network PR is the same, also experienced such a from the original to professional process. When I first did network PR, no company, no bidding, no bids, even at that time do not need a plan, by mouth "spray".　　You use your mouth to impress others, they will pay, you live. I was very impressed, when I received the "Xi-soon" mattress case, what was the move to impress the party? On a page of A4 paper. I probably wrote less than 1000 words on the paper. I remember the specific content is not clear, but I can be sure, about creative things may be about three lines of words, about the price of a line of words, about the payment method is seven or eight lines of words, so signed.　　This model must not be put into today, it must be outdated. The Network public Relations communication function is very big. Microsoft operating system Vista listed, did not see any internet ads, Microsoft only cast a special topic, Sina cast A, Sohu cast a, NetEase cast a. As far as I know, I remember that when Vista was listed, the net PR fee in just one months was 4 million.　　There is no advertising, but these topics at least let most netizens know that Microsoft has a new operating system listed, this is the traditional network PR service. When we do service, we find that a new product comes out, a notebook or a TV, or one or two articles without any energy. But when it passes through a mass of dissemination, you will find in the investigation, the propaganda effect is very obvious at this time.　　We survey that users know the way Changhong plasma TV information, not from the dissemination of channels, is from the network PR spread. For us, after a list of marketing, the effect of the final case, sometimes only by the customer unilaterally said. In my cooperation with the United States, the signing of the contract is one months 420,000 yuan, of which 400,000 of the cost is based on our calculation of the cost of evaluation, and 20,000 yuan is the customer in the evaluation of the time given.　　If the final evaluation is good, 20,000 dollars to us, feel bad, we can not get the money. 2007, our company first time Taobao service, the contract is 180,000 + 50,000. 180,000 is the basic cost, 50,000 is Taobao for your scoring. According to the final rating, Taobao can give you 10,000, also can give you 50,000. This pattern is a bit like "overlord clause", but you have no way, who let you take this customer. Especially when the brand is more powerful, it will adopt this mode.　　Like Sohu is very cow, it must attach you this overlord clause, I do not want to accept also have to accept. In our Network marketing field, there are also third-party evaluation models. Sina or Sohu or good yes issue a third party assessment report. Alibaba every six months please agencies to investigate their own "network marketing" results. Investigate whether you reach this target, how much money I give you, and how much money I can't reach. Such a third party reviewThe model uses few people, 100 customers only one customer selection. Because the cost of evaluation is too high, sometimes the cost of evaluation is even higher than the cost of transmission.　　For example, please Nelson, you give him twenty thousand or thirty thousand he does not do, at any rate is 100,000, 200,000 or 300,000, these fees I directly to do spread how good.　　On the other hand, the third party assessment market is a blank, and few dedicated third parties are currently able to provide appropriate, inexpensive, real assessment solutions. Public bidding is not a good choice in the process of contacting customers and network marketing companies. Network marketing industry There are quite a number of rogue companies, I cast a bid, you do not give me the winning bid, I will send articles to attack you. Many times, the network company open tender, if recruit 50 to talk about, perhaps 10 is law-abiding, there are 40 not law-abiding, you will be more than 40 enemies, there will be 40 companies to send you negative possibility.　　I don't call names here, but I know a lot of companies in this industry have retaliated against the tenderer. Another approach is to invite bids. Customer orientation invited several network marketing companies to talk about, these several relatively large scale, Word-of-mouth is better, customers take the initiative to invite them to bid. I think this model is better than open bidding.　　But do not use the invitation in the crisis PR, because this will inevitably lead to a crisis in the price of PR straight up. Big brand Enterprises will have a special practice: Shortlisted qualification Examination, like the examination of civil servants. Tencent has tried this-I bid, but the content of my test is not what I really want to do. For example, Tencent said the simulation to do a pat net promotional activities, the promotion of the network marketing companies to mention a network communication program, and then more than this case, both look at the offer, and see the dissemination of the program.　　If you take the case after the test, you will find that Tencent really want to spread things and test questions out. This model has considerable benefits, Tencent not only consider the strength of network marketing companies, but also will not disclose the company's products and strategic direction of transmission.　　I remember that both ZTE and Dongfeng Motors did the same. But this is not a hundred-test lark. Many PR companies, when confronted with this situation, send the best and strongest people in marked exams. When they were shortlisted, they sent another gang to do it.　　As a result, customers feel satisfied with the test is not the last to do the implementation of the team. Bo Main Introduction: The first generation of network marketing pushing hands