The five major tasks of search engine marketing are you done?

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With the development of the Internet, search engine marketing has gradually moved to the marketing department's agenda. The complete search engine marketing process consists of the following five steps, which are the basic tasks that search engine marketing can accomplish in the end:

(1) Constructing the information source suitable for search engine retrieval

Information source by the search engine is the basis of search engine marketing, which is the reason why Web site construction has become the basis of network marketing, such as hospital sites in a variety of medical information is the basis of search engine retrieval. Since the user has to go to the information source to get more information, so the construction of this information source can not just stand on the search engine friendly point of view, should include user friendly, this is our network marketing-oriented corporate website in the emphasis, site optimization is not only search engine optimization, It consists of three aspects: the optimization of the user, the search engine, the maintenance of the website management.

(2) Create a website/web site by the search engine included opportunities

Website construction completed and published to the Internet does not mean that nature can achieve the purpose of search engine marketing, no matter how exquisite the design of the site, if the search engine can not be included, users will not be able to find through the search engine information on these sites, of course, can not achieve the purpose of network marketing information transmission Therefore, to make as many pages as possible by the search engine is included in the network marketing of one of the basic tasks, but also the basic steps of search engine marketing.

(3) Let the site information appear in the search results in front of the position

The website/webpage is collected by the search engine is not enough, also need to let enterprise information appear in the search results in front of the position, this is the search engine optimization expected results, because the search engine contains a lot of information, when the user input a keyword for retrieval will be feedback a lot of results, If the enterprise information appears in the position, by the user found the opportunity to greatly reduce the effect of search engine marketing can not be guaranteed.

(4) To provide users with convenient access to information

The user clicks the search result to enter the website/The webpage, is the search engine marketing produces the effect the basic manifestation, the user's further behavior determines whether the search engine marketing can finally obtain the profit. On a website, a user may be able to learn more about a product or become a registered user. At this stage, search engine marketing will be with the website information release, customer service, website traffic statistics analysis, online sales and other network marketing work closely, in providing users with convenient access to information, and users to establish a close relationship, make it a potential customer, or directly buy products.

(5) To obtain user's attention with limited information in search results

Search engine retrieval results can be found that not all of the search results are rich in information, users often can not click to browse the results of all the information, the search results need to be judged, from which to filter some of the most relevant, most likely to cause user attention to the information to click, Get more complete information after entering the appropriate page. To do this, the need for each search engine to collect information on the manner of targeted research.