The five mistaken ideas of e-mail marketing

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Email is a beautiful beginning, in the beginning with the internet began to email has been around us, but the right email to do the marketing activities are very few, in general, our email marketing is usually to achieve the direct advertising of this one of the most basic utility, It is also one of the most commonly used email marketing. But there are many problems in the mail marketing, which make a great discount to the effect. Thus makes the mail marketing several important points to enter the marketing misunderstanding.

One, mass is equal to everything

This is a basic problem, many manufacturers think mass Mail on the OK, we will be able to send through the mail to get very good effect or value, the content of the message never designed, the delivery strategy for the message does not have a good planning and collation, resulting in mass and mass, so not to achieve the corresponding effect, So that the effect of mass mail is poor.

Second, the content design too shallow or too straightforward

The content of the message is designed too plain, and the model is too simple, generally a lot of enterprises like to use the most straightforward type or directly through the scan file to send, but this kind of mail sent effect appears to be very unprofessional, and very easy to cause the viewer's disgust, the quality of the message is greatly compromised, So no professional content design and related mail design is difficult to achieve access to the click-through. Also cannot for the website promotion or the corresponding promotion to bring the very good effect.

Third, repeated transmission brings harassment

The repeated sending of the message will always have some problems, generally speaking of a related content sent to OK the most taboo is the same message appeared two times, and there is to send the interval above to carry out a very good design, otherwise easy to the reader formation aversion, the author in a SNS website has encountered such a situation, The main reason is in the station of the mail marketing in the marketer, the message is discussed, so each discussion will form a mail sent to the mailbox, so that the same issue repeatedly sent, so that everyone hates the marketer, thereby resisting its activities in the SNS.

Four, no mail delivery policy

Mail marketing is also a very systematic work, there is the location of the sending object, the content of the customization, content design, opening rate, open point design, feedback rate and so on parameters and standards. And these are in the system design and planning to complete, but a lot of service providers or marketers do not do such a plan, resulting in the entire e-mail marketing ineffective behavior too much, so that their own failure in this.

Five, late Mail continued not enough

The early stage of email marketing was completed, should be vowed to carry out, and then adjust and improve, there are a lot of mail marketing in this is always done after a period of time, finished, said no effect will not continue to make their own user adhesion and the affinity of the mail drop, from not only lost the user, And the whole user group began to forget the marketing business early results. So continuous execution is also an important key.

Marketing itself is a long-term process, so as to achieve relevance effect, and the difficulty of the mail marketing is a lot of aspects, as long as we gradually put these key points to find out to make the appropriate adjustments can get good mail marketing effect!