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misunderstanding one, too impetuous, anxious. Enterprises in the first contact after the search bid, are very high expectations of the search bid, in the choice of keywords began to launch after all eager to see the effect immediately. However, some companies in the see for a period of time without significant effect on the search bid began to disappoint, think that the lack of, and reduce or even cancel the search bid service.
in fact, for the first time to launch a search bid for the enterprise, the beginning of the formulation of the keyword program is not fully suited to the situation of the enterprise, it needs to be put in place after a period of continuous revision and improvement, and finally found a more ideal for the launch program. Therefore, in this time period enterprise customers should maintain a certain degree of patience, and not too anxious.
misunderstanding two, the key word is too conservative. Some customers worry that the cost of consumption is too high or that should be more accurate to put, so only a limited number of keywords, who do not know this will make the effect of a big discount. For example, a reservation network in the use of the initial search auction only put "my room", "booking" and several business names of the key words, the effect is always unsatisfactory, the reason is because the choice of keywords is too narrow. It is clear that the search bid is based on Pay-per-click, not the choice of keywords more investment. In the wake of this truth, the booking network has added "Beijing Reservation", "Shanghai Reservation", "Guangzhou reservation" and other dozens of related keywords, a few weeks down the feedback phone number than the original increase of 1 time times. This shows that in the choice of keywords, should be based on the characteristics of the enterprise, fully understand the target customer search characteristics, targeted to select more effective keywords, through the continuous optimization of the cost of consumption and promote the best balance between the effects.
misunderstanding three, select only one search service provider. There are quite a number of enterprise customers in the selection of search bidding, since all are search engines, choose one.
As we all know, the current domestic search service providers have three major giants, respectively, Baidu, Yahoo, Google. Three big giants occupy the entire search marketing 80% market share, become the Enterprise customer First choice three big search bids the service provider. Although the three major search engines also provide search services, and the level of technology is comparable, but their respective target users and user groups still have a certain difference. For example, Baidu's use of objects of the youngest, most of them are young students, the majority of its netizens search entertainment content, Yahoo 35 years of age and above the highest proportion of users, the highest commercial flow, Google in academics, young white-collar workers, technical staff of greater influence. Enterprises in the delivery of keywords, should be based on different target users choose two or more of the search engine for modular delivery, so you can cover more target users, to achieve a more ideal promotion effect.
misunderstanding four, the launch plan is not in time to maintain. After a period of use, the search bid has produced the actual promotion effect, the enterprise customer is very satisfied. However, after a period of time the enterprise found that the effect is not as good as before.
Search bidding is characterized by the key target users can be locked, so the enterprise launch of the keyword program is very important. Effective keyword program can attract netizens click, bring volume. As a result of market environment, social hotspots, netizens search habits and so on, before the perfect delivery scheme after a period of time is no longer the most suitable, need to adjust according to the current situation, in order to maintain the best promotion effect.
misunderstanding five, backstage supporting measures can't keep up. Many enterprises have one-sided thought, as long as a large number of search bidding can bring a large number of orders to promote sales. And for other supporting measures such as corporate Web sites, customer hotline, such as lack of sufficient attention. An enterprise launched a large number of search bidding services, but its corporate web site is outdated content, there is no actual value of things, and contact the phone is also difficult to hit. Although the search bid for its corporate web site has brought a lot of traffic, but the Netizen on its website can not see what they want, and the contact telephone service is also relatively poor, so that the role of search marketing greatly reduced.
The biggest reason
search bids are favored by companies is that they can bring in orders. But in the final analysis, it is only the enterprise network marketing tools, its biggest role is to bring the target users to the enterprise, and whether to seize the target users, to achieve sales also depends on the strength and conditions of the enterprise itself. Enterprises launched a search bid, but also to strengthen the relevant measures to build, such as corporate Web sites, service hotline and so on, through these measures can really bring the search price of the large amount of traffic to attract and use up.
