The five trends of digital marketing: Search engine more like portal site

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"Sadie Network News" February 8, according to foreign media reports, according to the market research company profit Experian said, with the rapid development of technology, 2013 digital marketing will have five trends. These trends include the rise of search engines as portals, social media metrics, and updates to e-mail messages in recipient Inboxes.

The latest 2013 Digital Trends Report from Ipsos analyses how data and technology will affect key digital trends that digital marketers and marketers should focus on in the 2013.

Ben Hammersley, the British Prime Minister's London technology City ambassador and leading Internet technology expert Ben Hammersley, wrote a preface to the report. The report presents a key trend forecast for the 2013 in terms of social media, search, mobile, email, next steps to big data, and how the digital revolution affects consumer behavior. Key trends predicted in this report include:

1. Social media

Blindly chasing fans or followers will lose their trust, because brand makers recognize that social sharing and reference have a huge impact. Thus, simpler and more effective tools for measuring social sharing will allow brand makers to refocus on creating meaningful social media marketing.

2. Search engine more like portal site

Search engines will look more like content portals than navigation tools. As a result, the consumer's information inquiries from exchange rates to weather forecasts and celebrity appearances will be answered by search engines without requiring users to visit a website. In 2013, this shift will further increase consumer reliance on search engines.

3. Optimize the site for mobile applications

Only One-third of sites are currently optimized for mobility. With consumers increasingly turning to mobile apps, in 2013, no site for mobile optimization will be an option.

4. Inbox Update email content in real time

Creating a personalized experience based on data and real-time viewing will be key to 2013. As consumers increasingly use e-mail to communicate with brand manufacturers, increasing the ability to update e-mail content in your Inbox will enhance this personalized experience.

5. Large data continues to be a popular word

Large data will continue to be popular in 2013 and will become the key to digital marketing. Digital combination of e-mail addresses, mobile phone numbers, cookies, and device IDs will enable data to improve marketing efficiency and communication, regardless of channel.

Jon Buss, director of Joen Bousse's digital marketing, commented that as trans-channel marketing became the norm, it was clear that the boundaries between online and offline communication would continue to blur in 2013. With digital channels, we have shifted from a one-way flow of information to a two-way exchange of information. A full range of marketing is the next step, by using real-time data to really understand who the consumer is to create a seamless consumer experience across all channels.