The network is not wide, the name of the network marketing development

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

People's demand for internet marketing seems too harsh. Why do you say that? Have we not heard that "internet marketing will set off a new wave of marketing revolution" or "network marketing will go beyond the traditional marketing channels," such an impact-rich title? In fact, we have studied too much about the advantages of Internet marketing, but we found that the voice of questioning is as strong as praise. In addition to Sina, Sohu and other portals and a few such as "News", "Pcpop", "17173" and other industries in the leading vertical portal can be through the Web site advertising and other marketing methods of profit, China has more than 80% of the outstanding websites are distressed for advertising profits. They are distressed at the same time, in fact, their own web site has been hanging Google, Baidu or Ali mother and other advertising alliance to provide advertising.

Being wasted and not saturated with this situation, we have to admit that internet marketing resources are being relentlessly wasted. There are many reasons for this phenomenon, such as the high price of the portal site to occupy the majority of the company's budget, and the cost of advertising alliances is too low, inadvertently belittle the actual advertising value of the affiliate website. And more important is two points: first, advertisers for online marketing of the actual value does not understand, they always in the confusion of whether the delivery can be targeted results. It can be said that interaction is one of the advantages of network marketing, but because advertisers too stressed the need to get more specific returns from the interaction, "interaction" has become the current restrictions on the development of network marketing one of the reasons.

       facing the Internet, people often ask how the network marketing data monitoring is achieved? How can you really understand how a website's traffic is truly effective? How can you know that people browsing the site will be able to notice the Enterprise ads? But can we ask those people if you advertise on TV How can you know that people don't jump channels during that time? or someone who's 10 minutes away from the machine, how many of them can look up and tell the outdoor ads? The answer is also vague. Another impact on the development of network marketing, the same reason is derived from the network's own advantages: the production of a video advertising, enterprises tend to invest a lot of money, the production of outdoor billboards, the cost of the same many enterprises. For an enterprise, since has spent a lot of money to produce advertising, why not spend more money to spread out? The advantage of Internet advertising is that the cost of production is relatively low, but the lower cost will often give advertisers another habitual thinking, that is, its transmission costs need not be too high.　Of course, today we have seen a lot of car brands in the sales, will give new products to build an exclusive product interactive display site, this increase in cost also let them in the launch of bolder, received returns has been beyond the traditional channels of advertising.

The recent development of

        Network marketing just shows some basic advantages of internet marketing. In fact, along with the development of Internet technology over the years, network Marketing has presented a lot of new trends that can be used for human use. In the next two years, the following several directions will be the focus of the enterprise. 1, search website is still the primary Network marketing tool remember years ago hit database marketing? In fact, we can also be paranoid about the internet as the world's largest and most complete database. and search engines are the core of information distribution. From the user's point of view, the search site has already become an essential tool for people to access information on the Internet, has many years of use habits. Before changing the status quo of "all Internet behaviors based on search engines", it can be said that its marketing value is always ranked first. In addition, because the current search engine is mainly for information, and enterprises are more concerned about the behavior of users, so the search technology in other directions still have a lot of room for development. 2, network video advertising budding video network advertising is divided into two parts: one is the traditional web site advertising changes; the second is for video sites and video network application software ads. For video website and video network application software, because the loyal customer group is getting bigger and larger, therefore also quickly obtains many advertisers ' approval. In fact, its value or compared with the traditional site is the advantage of it can carry ads in the video, which avoids the company's other sites to worry about whether users focus on the site to provide information, and will not notice the surrounding ads, but also to avoid the ordinary site ads by some software shielding the embarrassment. 3, the depth of Community marketing development for enterprises, the most accurate way to network marketing is to establish online customer service. But at present there are more than 1.5 million websites in China, of which 70% are corporate websites. In other words, at least more than 300,000 of the corporate web site in the struggle through the network member services, to build their own precision marketing platform, but very few success. The main causes are concentrated in two areas: first, the customer will always be "the king of the melon selling melons," the ideological obsession is not easy to believe that the company's self-expression; the second is that this way the expansion of weak, enterprises tend to expand the membership Service site at the same time spend more money than do online advertising, but not get new customer resources. To solve similar problems, third-party websites can have better results. The scale of these third-party sites is not large, it can be similar to the end of the large community, but also can be such as some car friends will be such a small forum. Know how to tap the value, and then choose to put the Enterprise network Marketing will be more effective.

Long-term outlook of Network Marketing 5 years after the internet will be how a style, will be disruptive technology and creativity suddenly appeared, I am afraid no one dares to conclude. However, we can still start from the current user needs, for the development of network marketing set some direction. And in these directions, some people have started to prepare their own products today.

1, the realization of AIDA principle "Aida principle" is a kind of classic advertising effect evaluation thought, applied in the field of network marketing is: by identifying and continuously tracking the access behavior of a particular visitor, record the information from the Notice (Attention) network to generate interest (acquires), Then to the complete process of being aroused the desire for purchase (desire), finally put into action (actions). To be sure, continuous tracing (and a variety of data comparisons) based on the "Aida Principle" has great potential value, so users can identify the most consuming potential of the visitors and their access habits, understand the different network promotion activities in the transformation effect of the difference, found that their site in the transformation path caused by the visitor abnormal loss of the link, compare the different page style and content of the target visitors to attract the extent of the flow of paid to promote whether there is a large number of false clicks.

2, User Experience Improvement "so that users can easily access to valuable information and services, is the essence of network marketing." This is the basic idea of the user experience proposed by the new competitive network marketing management consultant. This is a good direction, if it can be provided to you one day almost real car ride feel is not more shocking it? There are other areas, such as seeing yourself on the internet and looking for clothes that you want to buy, and for example, the computer will provide a flavor sensor in addition to the screen and sound one day, It allows you to smell the roast duck outside miles away. These are not impossible. I firmly believe that pay attention to the network experience Marketing enterprises will be the return of users, and pay attention to their own technology can provide enterprises with experience marketing services site will be advertisers and users of double praise.

3, deep Digging network database before the article has mentioned that we can think of the Internet as a huge database, and today's search only solves the problem of information, for "people", for "people's behavior habits" there is still no good tools for digging. The AIDA principle only describes a passive follow, and a good analytical tool is the key to the active choice that can ultimately be given to the customer. Why is "man" so important in future marketing? For example, domestic banks often have to do credit card promotion, so we often see the bank's uniforms on the roadside and a variety of small gifts for the user. Do not underestimate these small gifts, some banks in order to prepare these gifts once spent 5 million. Can be the result is often a lot of people, take gifts more people, can eventually open the card is not much, and opened the card is never used or immediately pin card is not a few. This reflects the value of database marketing, if the bank can accumulate the user's habit of doing business in the first promotion, and adopt more rigorous auditing means to the special behavior users in the later promotion activities, it can achieve the goal of relative precision marketing, and also save a lot of cost.

This shows that the so-called Internet can provide accurate marketing services and not only in sports sites are interested in sports, its future should also be able to provide customers with a certain degree of consumption habits of the people. At present, such as Tencent, Taobao site has a large number of user groups, but also has an inductive user consumption habits of data accumulation. They may be able to make more attempts in this direction. Other wise men can also explore the value of 220 million Chinese netizens from various angles.