The process analysis of establishment, optimization and popularization of marketing-oriented site

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

To buy online lottery ticket http://www.118114cp.com for example:

Make a beautiful website:

1 Meet the target user needs: The site's main customers are lottery players, the issue of concern is the user needs. After investigation, players need trend map, lottery announcements, master recommended, play information, recharge betting and so on.

2 to meet the needs of the Web site incentives: The site needs to add some incentives to buy players to purchase the module, such as: Winning ranking, advertising, floating ads and so on.

3 website credibility: proof site qualification of the material, can be the official license of the picture, the site over the past year awards, as well as the official site of the cooperation statement (this point useful, bring traffic at the same time to resolve the user's doubts about the site)

4 in line with the aesthetic needs, the site to do looks beautiful, typesetting neat, a look at a normal standing.

5 SEO considerations. For example: The depth of the directory as shallow as possible, the article naming the use of English or pinyin keyword-related, page title needs to use optimized keywords, the article display page meta tags should be in the background to write the article can be controlled, the image should be added to fill in the comments, the background can be edited HTML Site maps should include as many important pages as possible.

6 the website stickiness consideration. If your site than the same industry site to the business logic does not have any place, then you will be more in the user experience to work on it, add site games, marquee a row of rolling small jokes are a good choice.

The second website on-line, enhances the search engine rank.

With a beautiful website, it is relatively easy to promote.

1 first to all search engines to submit their own website (only speaking at home)

Note: When submitting is not only the home page and each directory home page, whatever you think is important, consult more pages should be submitted to the search engine.

Baidu: http://www.baidu.com/search/url_submit.html

Google:http://www.google.com/intl/zh-cn/add_url.html

Yahoo China: http://search.help.cn.yahoo.com/h4_4.html

Microsoft Live&msn:http://search.msn.com.cn/docs/submit.aspx

NetEase-Youdao: Http://tellbot.yodao.com/report

2 after submitting the site, waiting for the search engine audit process, you should go out of the door to promote your site. The ways of promotion include:

1) Baidu know, Tianya question and answer, Yahoo Knowledge Hall, Sina love ask oneself answer (note, the question to withhold you want to promote the key words, such as Choi do the key word is "online buy lottery ticket", so the question will be "online how to buy lottery tickets?" Where you can buy lottery tickets online ", or you can also answer other people's questions related to the lottery and add ads to promote your site.

These two methods of customer targeted relatively strong, bringing the customer quality is relatively high. Of course, you can also in the topic not related to the field of posting and replies, but this brings the quality of the customer is much worse, it is likely that only one of the 100 traffic is a potential user (of course, this ratio also depending on the type of product is different).

2 Site Directory site submission (ranking, the more the better)

For example: http://www.duwww.com/network

http://www.seek114.com/(reverse link)

http://www.dzhai.com/

Http://cn.ezilon.com/pr6

Http://www.dir114.com PR4

Http://library.mysuc.com/pr4

Http://www.sodig.com/pr4

Http://www.edcba.com/pr4

Some directories require you to add backlinks, of course, if you do not add also may be included, it depends on your luck.

3 people flow of large places of soft text published

Weak text purpose: 1 good soft wen will make your external links grow naturally, because many webmaster will reprint your article. 2 Soft text in the internal link (if the reprint of the webmaster to your reservation) will give you the site to bring weight promotion.

Site Recommendation: If you can in NetEase, Sina, Sohu news channel published articles, that the best, your article can be indexed within 1 hours, otherwise, the webmaster went to Admin5,chinaz bar, technicians to csdn,itpub Bar, other personnel online search.

4 site links to find and add. Find as many links as possible and use keywords to name them. For example, the use of "online buy lottery tickets" as a link to the text of the search engine rankings can play a big role. (keyword "online buy lottery" Baidu ranked 3 Google ranked 5 keywords "online purchase Lottery" Baidu ranked 5 Google rankings) In addition, from the "online buy lottery" brought by the number of long tail keyword is also more objective, such as "Lottery online purchase", "Buy Lottery" (Baidu), "online shopping Lottery", " Online lottery sites are ranked in the top five (July 28, 2009 data).

5 of course, if the economic conditions permit, you can advertise in well-known websites or forums to promote their own site and constantly monitor the flow and sales changes to determine whether the advertising effect is obvious, so that the funds as far as possible to transfer to the site advertising effect.

Three continuous site tracking

1 According to the site statistics to determine which promotional methods played a greater role, so as to allocate more energy and time, other effects less significant promotional methods can spend less time or not spend time, so as possible to improve efficiency and reduce costs.

2 According to the survey or user opinion on the site's functions and modules to add, delete or modify, to change the page block for the best unit, and try not to move the site directory, to avoid the loss of the link included in the page by the search engine down right.

3 A variety of shopping incentive activities, such as: recharge to send points, points for gifts, weekly random send 20 customers 500 yuan betting gold and so on, improve the enthusiasm of customers online.

4 The continuous innovation of the website. Innovation is the driving force for all site sales growth and the only motivation. For example: For Choi, in the promotion process to create a "forum to buy color Plug-ins", "Fool Betting", "lucky betting" and other ideas, and promote the continued growth of site sales.

5 offline ancillary activities, such as: For Choi, entity lottery betting point of the cooperation of advertising (targeted), telephone return to the establishment of the mechanism (increase site stickiness) and so on.

Original address: http://www.fengzhizi.cn/post/yxx.html

The wind has no trace July 29, 2009