The golden Key to content marketing: Understanding the user's purchasing process

You may have heard about forum marketing, email, Twitter, etc., but you probably don't know what content marketing is. There are even a lot of people think that is to write articles. No mistake, content marketing is certainly inseparable from content. The point is, how do we write content? I think a lot of the promotion of enterprises should be deep experience, others gave a push of the keywords, these words to do Baidu homepage is OK. But what about the effect? The medical profession is a typical example, completely does not consider Niang's feeling, does the Baidu to be angry every day, K pushes out the platform. How can we use the smallest price to get rich profits? Small head bidding software small to think the only way is to understand the user's http://www.aliyun.com/zixun/aggregation/7604.html "> Purchase process."

The time to win by quantity is over

If the people who have done extrapolation should know that the company is to rely on quantity to win. Anyway, as long as the platform can be sent immediately to hair, tube he has no effect. Of course in the previous years the effect is very good. But this year? Baidu came out to a kind of algorithm will this external push platform to blow, not outside the staff response in the news source has been dying. I think: rather than spend so much of the price, it is better to do some users often search keywords, the corresponding content of these keywords do fine. So that we can win the love of Baidu.

The choice of keywords is inseparable from the user purchase process

Are we treating any key words in the same way? I don't think so. We first look at the user's process of buying products, identifying problems, understanding objects, comparing programs, making choices, and buying responses. To the medical industry for example: identify the problem corresponding to the key words may be the spine pain is how to do; understanding for, but is the name of the disease; Comparison program, which hospital treatment * Ill; after the purchase reaction, the user may evaluate the hospital. Our promotion certainly needs to be treated differently according to the actual situation of the company. There may be a lot of companies to play the main focus on the comparison scheme, a large number of promotion of such keywords. Of course, I do not deny such a practice. The problem is, this kind of keyword competition is big, perhaps we all will bid for high price to promote, see your information opportunity is very few. Why, we do not do the identification problem class words, to add to the user impression? When the user searches for the words of the comparison scheme class, the probability of the user choosing us will increase by 1%. Don't be too little, even if it's 0.1% I feel it's worth it. As long as we are able to identify the problem content on the full time, the transformation effect of the absolute let you you unexpected. Of course, the specific strategy according to the actual situation of your company, if your promotion ability is strong enough, what kind of keyword can do up, also have enough energy, you can free play. Of course not everyone has that kind of divine technology.

Content to be done carefully

User purchase process, each link is bound to many problems, resulting in a lot of keywords. We need to come up with these keywords and combine the user to construct some keywords. For example, the probability of a teacher's career will be greater. We need to write about it in the content of the article. The key words in combination with the group of articles and titles to publish, the competition is very small, will be very easy on the Baidu home page.

The arrival of the content marketing era, will definitely eliminate the paste and false original workers. We only have in-depth understanding of users, combined with user purchase needs to do content, is our only way to survive.

(This article is provided by the small head bidding software trial station: www.xiaonaodai.com reprint please keep)