Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
Low weight is one of the core issues of the website, site SEO is the main object is the weight of the site, for Baidu, the weight directly affects the first page keyword and long tail keyword. Private hospitals are for the purpose of commercialization, money to do the site, do SEO promotion, of course, want to get a high weight.
Facing the hospital network marketing competition so fierce today, improve the weight of the hospital website is the core task of SEO. What are the starting points? Here, from the hospital planning, the site itself and the competitor's investigation, are our several key breakthroughs. Today, and you share the hospital network marketing to enhance the weight of some of the experience of the site.
The weight of the hospital website promotion is mainly considered in the following aspects:
1. Analyze keywords.
Home main keywords are very good to do, if it is a specialist hospital, the use of specialist out-patient related keywords, if it is a general hospital, mainly hospital name, and local name, as well as more representative of the disease.
followed by the hospital departments of small brands, technical keywords, such as some new medical technology, medical equipment. Google keyword tools, and some keyword mining tools are also very convenient. Reference sites for historical search keywords and consulting cases are also important sources of keywords. The patient is concerned about, is the website concern.
2. Website Structure optimization
Mainly SEO general aspects. The static of each page, the relevance of internal links, and the writing of tags. Many hospital websites too many pop-up windows, greatly affecting the search engine friendliness. The code in the website must be clean and tidy.
3. Site keyword layout
Home to do brand keywords, SEO is only one aspect of the network to promote the way. Through the question and answer website, enterprise blog, local forum marketing, many times can not directly with outside the chain. And the brand is the focus of the propaganda way. If the latter as the main network marketing strategy, then the site brand keywords must be prominent.
Site content related to the page, the site article page content and the right side of the column navigation bar correlation must match, on the one hand to increase the repetition rate of keywords, followed by the relevant keywords added to the page, to increase the friendliness of the search engine.
4. Original and readability of website content
The original content of the site is mainly through the training of editorial staff. Most of the network marketing of each hospital has related departments, training a group of professional editors is necessary. The article stresses that one is original, followed by the value of the information contained. Where the content from, you can bring inspiration from some questions and answers site, to see what the patient wants to know what problems, what difficulties, editors through the collection of articles, combined with some of the relevant knowledge of the hospital to answer, is a very good original article. For some departments to produce special pages, is also a good choice.
5. Site internal links and outside the chain
Inner chain pair with long tail keyword very effective. Related departments for interconnection, a class of articles for anchor text links, and then to the home page anchor text link. Because all within the site, so do not be afraid of anchor text links too much.
Outside the chain pay attention to quality, you can look at the competitor's external chain source, you do like him or better than him, waiting for the ranking to rise.
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