The "Hunger marketing" of millet from the perspective of mobile power crisis

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The quality of mobile power has been the focus of attention, the recent AQSIQ on the national mobile power supply detection, sampling 32 batches of products, 224 samples, including in recent years, the company's products, even a lot of quality problems. As a daily necessities, quality is not guaranteed, who should be responsible for this?

Mobile Power Quality Door

Aqsiq said that the sampling of mobile power supply is mainly the existence of "capacity of virtual standard", "Output voltage is too low or too high", "plastic shell does not fire" and "heavy impact may short-circuit spontaneous combustion" and other security risks.

7 batches of the core capacity, that is, the power supply capacity test value is significantly lower than the callout value, the overall rate of compliance 53.1%, that is, more than half of the existing capacity of the virtual standard phenomenon. In the mobile power supply with 10000 ma above, about 2/3 exist the phenomenon of virtual standard, the price in the mobile power supply under 150 yuan more than 50% exists the problem of capacity virtual standard. Among them, "Millet" brand 5200 MA mobile power capacity deviation rate of more than 50%. There is a "three no product" deviation rate of 74.6%.

According to the public to understand that the sample of 32 mobile power in the electric core heavy impact test, there are 6 batches of fire explosion, there is a mobile power supply in the disassembly due to short circuit and spontaneous combustion. More noteworthy is that the vast majority of mobile power output voltage does not meet the requirements, 32 batches of mobile power samples only 3 batches meet the requirements.

From 2012 onwards, the domestic mobile power shipments reached 30 million, is expected to 2015 shipments will reach more than 50 million. Behind such a huge number is a much bigger security risk.

Millet busy to avoid responsibility

In response to CCTV's report, Millet issued a statement on Weibo.

Millet said in the statement, the company before the CCTV report that with the AQSIQ related personnel to get in touch with the sampling of the Millet mobile power is not the official channels from millet or authorized channels to buy products. The problem in the test is the cottage product. Millet Company also stressed that the product is plagued by Shanzhai, and the sampling test is "cottage goods" rather than millet authentic.

Millet's statement failed to skim the "quality problem", more into the public relations were questioned the awkward situation: even CCTV, quality supervision departments can not buy regular products, common people how to identify true or false?

Hunger Marketing See Millet

Speaking of this, we have to talk about millet unique "hunger marketing." Millet has always been the marketing strategy is also criticized. Not millet phone production is not enough, but Lei deliberately delay. Millet attracts attention with low prices. When everyone is concerned about millet, millet to a supply shortage, slowly dragged, only to sell a small number of mobile phones outside. There will surely be a few who can buy it, but most ordinary people can't.

If CCTV buy really is "shanzhai goods", also explained several such several questions.

One, millet products sales channels are very confusing. Millet products are not only their official channels, there are many offline channels are also selling.

Second, millet products have been adopted "hunger and thirst marketing" bred a large number of scalpers. Scalpers led to a variety of prices of millet products flooded online, offline shops.

Millet mobile phone every time, exactly how many sets per set for users to buy, each time is really snapped up to complete, these consumers are not aware of, inquiries, this is millet "hunger marketing" malpractice. If the CCTV bought the logo "millet" mobile power system "Shanzhai goods", that millet company should also think, who led to buy fakes than buy real goods easy situation?

The 28th article of the Consumer Protection Law stipulates the operators: "Operators who provide goods or services in the form of networks, television, telephone, mail order, and other financial services such as securities, insurance and banking shall provide consumers with the number and quality of business addresses, contact methods, goods or services, Price or cost, performance period and mode, safety precautions and risk warning, after-sales service, civil liability and other information. ”

The quantity of millet products is not disclosed, which is contrary to the law of consumer Protection. And the use of "hunger marketing" approach, the constant production of hot news, using the consumer's herd mentality to produce the effect of the purchase of a copycat is itself questionable.

At present, there is no relevant regulatory authorities to the millet "hunger marketing" supervision. But in Taiwan and other land, millet dare not rashly.

13 Millet Yong Chuang Taiwan, according to the official data of millet, millet in Taiwan sales are very gratifying. But in early August this year, the company was fined 600,000 yuan by the Taiwan Fair Trade Commission for selling a false red rice handset in Taiwan.

Taiwan's Fair will be published on its website in the original statement that the Taiwan Millet Company in December 9, 2013, 16th and 23rd issued a network to buy red rice mobile phone activities, open purchase on the day there are 10,000 units, 10,000 units, 8000 sets of red rice mobile phones available for purchase, and said that in 9 minutes 50 seconds, 1 minutes 08 seconds, 25 seconds is snapped up. In fact, the three activities of the number of eligible to buy 9,339, 9,492 and 7,389, in the case of more mobile phone surplus, not open for consumer purchase, but without authorization to end the snapping, and advertising is not propaganda.

In mainland China, the number of millet to buy each time is not known and can not be verified, and from the establishment of millet four years there is no relevant departments or individuals to manage the investigation. In such a situation, is it true that the mainland region is "a man of silly money"?

According to Millet, Millet thought that the purchase of Millet mobile power for the "Shanzhai", so the report of the Millet mobile power supply serious false label reports as untrue reports. In this respect, the public raised the exchange wants to ask, in the millet so chaotic sales environment, buy a mobile power is also want to beg for many blessings?