The hype technique of network Marketing

In Network marketing, "hype" is an unconventional new mode of communication, it has a magical effect. The birth of a new brand, often behind a hype expert team. Hype is a constant renovation of business skills, the basic goal is popular, that is, the public's attention, the ultimate goal is fame and money.

So what is hype? Hype is the intention to attract http://www.aliyun.com/zixun/aggregation/31646.html by revealing some kind of specious gossip or unusual phenomenon "> media reports, or through pushing hands or behind the scenes. To launch a network writer to comment on two aspects of a person or company or institution, one aspect is positive and the other is negative. Thus arouse the attention of netizens to increase popularity, when the popularity is certain, this person or company or organization will be the network attention, thus put this person or company organization to fry Red. Is the so-called nothing to worry about the event marketing.

Network hype, you can make a night of fame, can also make you a notorious overnight, there are many stars in recent years is to use the network hype and overnight fame, such as Sister Furong, Fengjie, Beast Beast and so on. Thus, the astonishing role of network hype.
The following is a common way to talk about the hype and skills:

First, the way of speculation:

1, topic Hype: Planning a good topic to attract people's attention and curiosity to achieve the purpose of speculation;

2, the event hype: often include "five links, five elements." Five links refers to: put forward the demand, project planning, implementation arrangements, concrete implementation, concluding summary. Five elements means: What to do, who to do, how to do, where to do, when to do;

3, the news hype: the so-called "news hype" is the news media is interested in the fact that the news value is not commensurate with the size of the report on some people and things made the rendering of the report.

Second, hype skills: The purpose of the hype is to create gimmicks, to attract the attention of readers, and ultimately improve the circulation of goods or site clicks.

1, challenge the eye to win the image: Candied Xi Shi, the next sister, Angel Sister These are the positive image appears, such a network hype makes sense. Third level: Challenge the eyeball to win the image. Candied Xi Shi, Lin family sister, Angel Sister These are positive image appears, such a network hype makes sense;

2, to dare to send a provocative signal: Tease is the first level of network hype, full of very attractive motives, especially to beauty or stars as a gimmick to attract attention. The recent online reprint rate is very high one news is the campaign brand Reebok launched on February 16 without trousers day activities. More than 20 sexy "sisters" in the streets of Taipei east to imitate the "no Trousers Day" activities, success to attract attention. Major portals such as Sina, Tencent and other prominent positions in the report, but also landed on the Shenzhen TV and other television media. This is a "tease" as the main purpose of the successful hype;

3, openly provocative moral bottom line: Compared to tease, provocation is more aggressive, so that the group audience feel not in line with common sense, more alternative, more exciting. Sister Furong, Muzimei, Rogue Yan, Hairong every day, Feng's network hype is actually a provocative category, they provoke is the social public moral ethics and the public's endurance.

Third, the network hype Advantage:

1, the cost is few, the effect is remarkable;

2, the speed of the spread of high-speed machine and wide;

3, the interaction is strong, the participation is high;

4, Word-of-mouth publicity speed, strong guidance.

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