Soft text promotion and SEO is one of the important means of network marketing. SEO Search engine marketing is a big trend, unless you can change the Internet users habits, otherwise you will never get rid of the search engine! However, I think the soft text promotion can also be compared with SEO.
First of all, the purpose and effect of the promotion of soft text
1. Soft text to promote the purpose, one is to promote the adoption of soft, improve the enterprise products, corporate brand or website in the industry's visibility, the second is, through the soft text can also bring certain actual users, such as the site, that can bring targeted user traffic.
2. The effect of soft text promotion, if the same product or the same site, in a short period of time, there are a large number of related articles, whether it is a news site, or industry information sites, also include well-known commentary blog, so that your product or site quickly received public attention, especially your audience groups, It can also transform your potential user base into your user base. If you incorporate your site links in the article, but also effectively increase your high-quality external links, increase the search engine collection and ranking opportunities.
The skill of soft writing
1, soft writing is the first to ensure that the original, do not say absolutely from their own hands, but also can not copy too much, can be appropriate to learn from a good point of view of others. It's best to control around 10%. Original content for readers and search engines, are helpful, if you often publish their original articles, you can increase the spider's preference, may also be able to patronize your site several times a day, increase the speed of the site content is included. You can also increase your loyal user base. There are more opportunities for articles to be reproduced by other websites. Also in disguise for the author himself and you want to promote the products do a free promotion.
2, the title of the article to be enough to attract people's attention, title for an article of success and failure played a great role, but also do not advocate the network popular "title party." The title is to attract netizens to click on your article, I used to do products in the company to promote the soft text when the experiment, the same content, to do two different titles, hair in the two flow roughly the same version of the area, click on the volume of large disparities (but I also know that such an experiment is not reliable, The user's preferences are not the same, but the title still has to buckle the topic of the article, we do not blindly seek the title of unconventional. Netizens are not fools, cheated once you can cheat two times?
3, the content of the article must be characteristic, to have a theme, the article writing, must understand why to write this article, write this article to achieve what effect, in order to get this effect, What kind of theme should be chosen and what characteristics should be highlighted. For instance, I once wrote an article for a first-time alliance, then chose the theme, since it is only the beginning of the alliance, of course, large sites will not find such a company to cooperate, so his target users on small and medium-sized site owners. So I wrote a "small and medium Web site can be from the" Advertising Alliance to get more benefits, this article was reproduced a lot, but also by a number of Baidu news seed station reproduced and recommended, registered users have increased a lot. There is the best can be illustrated, authoritative data support. In the article appropriate to add pictures or authoritative data, this effect is more intuitive.
4, the article must keep up with the social hot spots, write the promotion of soft Wen, must know the recent netizens interested in what. This can go to see the list of Baidu, here will be able to glance at the day or nearly two days of some of the social hot events or hot characters. Because such a hot search engine search volume is very large, such as today's "Hengyang earthquake" word, in the morning to see there are nearly 3W, if one day down should be 100,000 no problem. If you can write a few of the words related to the soft text, the effect should be goodOf。 Such articles are more opportunities to be reproduced, and the chances of being searched are greater.
I think the effect of soft text promotion can be comparable with SEO, even more than seo! I promote my template sales site, a few keywords are ranked in the top five Baidu, I was using 51 statistics, from the statistics, the flow from Baidu is not too much, Google is less, but then see the article (including others reproduced articles Find our customers are very many, and most of them are interested customers. Generally write a good soft text, reprinted a number of words, which contains a useful information, and implied advertising information, should be able to bring a lot of customers. I have to write a piece of soft paper at least through this to find 35 customers! Of course, the best is soft text promotion and SEO alternate use, complement each other, so more can play the role of soft text promotion!
Soft text to promote the premise of writing is sure that they do, it is worth to write, the process of intentionally or unintentionally their business also introduced. For example, through the introduction of the case, through the experience of their own business, to show their business, the most appropriate to leave the Web site, see the second paragraph above, I will be the introduction of Discovery I do what business, oh, equivalent to do the next ad! In fact, the most important thing to promote the soft text should not be inside the ads, But what you really convey is not valuable. Just like a TV ad, a man should be ruthless about himself, because I feel a little sense or a little sympathy, so remember this sentence, and then remember the Qi brand men. However, some soft wen, constantly put keywords, discerning a look at the intention to know you advertise, so forced to promote the effect is not so good.
Soft Wen can go to some Baidu Update fast Web site published, can also be put in the community, the community's flow is big, see more people, publicity should play out, of course, through the blog is also a good choice. The best soft text to be cast to the corresponding content area, in order to arouse more people's resonance, so as to find more intention customers. Usually more understanding, your industry customers generally go to which sites or forums, the Web site records well, and then regularly to the relevant places to publish soft text.
Soft text to promote this way, you can reduce your reliance on Baidu, the soft text to promote the effect of play out, and SEO hand to hand, you will be able to increase your network marketing code.
Source: Art Network
Address: www.mobansheji.com
Please use the link form to indicate the source, otherwise please do not reprint.