The influence of blog marketing on the core value of enterprise

Blogging is indeed a superb network art. Today's environmental pop culture, Media division and diversification, the convenience of going abroad, music and other factors such as the trend of the concept of life towards the "pay attention to the enjoyment of self and personal, 24 hours of activity, material life rich form of puny work attitude, dressed in the style of the combination of a lattice", Media in the spread of the dance, the issue-oriented, effective digital use, the diversification of holiday activities, the shaping and manipulation of character idols, these are corporate blog marketing operations must pay attention to.

Blog network is a very realistic jungle, although the flow does not represent orders, but no traffic is completely impossible to have orders. So no matter how beautiful your blog site is, how rich your content is, and how special your products are, if you don't have enough repeat traffic (unique user), then how special business models can not be sustained. Only to some extent represent the market acceptance of your site is how high.

Many customers will ask the new wisdom, there is no creative way, can not spend money and continue to bring traffic? Unfortunately, in the current network environment, the answer is "no".

You may be able to generate a brief flow of traffic through media coverage, or a lively discussion in the community, but in the long run, news will become the next day's newspaper, and a lively discussion will be replaced by newer brands the next day, a flow that is usually short-lived.

So if you really want to engage in Blog network business, must have an advertising network budget and a complete set of marketing strategy planning. Many customers will think that as long as a good site can rest easy, in front of the computer and other customers orders.

Did you write a blog today? Students and friends often ask each other, similar questions. Indeed, the blog in a few years, has become the network name of the Internet life, the important part of the blog in the social public opinion level, the media impact level, the role of the celebrity level is also increasingly strong. Major mainstream portal blog, gradually become people's life expression, personality display, thought collision of the big stage, but also become a celebrity life career exposure platform. This is the full embodiment of the blog as a media attribute.

In the enterprise, the blog does not entertain celebrities so fiery, as the content of the Wang blog, Enterprises want to have some as, not overnight can be achieved. Enterprises should also be aware of the value of blog marketing, can be targeted, perseverance to do. Blog marketing for the core value of the enterprise mainly has the following points:

1, the influence is big. The core goal of blog marketing is to fight for the right to speak, by virtue of the influence of corporate blogs, and constantly expand their audience groups, using the professional, authoritative and interactive enterprise blog, gradually establish the influence of corporate brand network, ultimately affect the user's purchase orientation.

2. Good search engine performance. Blog marketing itself is in the search engine to submit high-quality Enterprise Information page and corporate website links, continuous blog marketing will inevitably bring the site search rankings to improve, blog marketing and search engine seamless docking, complementary.

3, Word-of-mouth effect, lasting effect. Enterprise Blog in a field of continuous in-depth research, with the user multi-level interactive communication, will inevitably produce word-of-mouth effect, to help users build lasting attention and loyalty.

4, low marketing costs. Compared to the traditional media more than 100,000 of the advertising expenditure, blog marketing is the cheapest way to promote, as long as you have the time and perseverance, enterprises will continue to be rewarded, while the blog marketing in the middle of the online survey, for the enterprise and save the market research expenditure.

5. Surpass competitors. Victory belongs to the early road people, blog marketing is the case, enterprises as long as early awareness, early action, adhere to do network marketing, competitors always behind us.

The value of blog marketing, is the vision, when the enterprise adhere to, seriously after a long time, blog marketing help will continue to appear, it is the long-term interests of the enterprise upward ladder.

Even if your ads are accurate, if your blog site is not professional, consumers will leave you alone. Because the network can not provide face-to-face contact, your site must be professional, and try to provide consumers with a sense of peace of mind.

For example, some blog sites to sell maintenance products, but because consumers can not be tested, we provide a lot of additional services/certification for consumers in the absence of a trial to ease the purchase of the situation. For example, to provide product insurance network maintenance products, with the largest medical team endorsement, provide online maintenance advice.

Therefore, the establishment of professional enterprise independent blog or website become inevitable. A professional site in addition to providing peace of mind shopping, but also pay attention to small details: review the site looks like the amateur student structure of the site? Is the product picture clear and beautiful? Are there any typos? Is there a guarantee for return? is the payment mechanism sound? Can shipping be fast and accurate? Are there other value-added services for consumers, such as knowledge sharing, besides the sale of goods?

    when consumers are able to feel your expertise from your site and enjoy the added value of the site before they buy a product, the chances of membership and order are greatly increased.
Author: Wilson Beijing, such as neighboring Network Technology Co., Ltd. (www.rulin.net) Senior marketing consultant MSN Ywxchina@hotmail.com such as the neighboring network-enterprises around the network marketing experts (Welcome to reprint, please keep the article source and the author and the site consistent.