The influence of the popularity of links on engine rankings

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There are some new trends in the value of link breadth. There are some points of view, after the end of 2004. GOOGL and other search engine ranking algorithm for the site is linked to the weight of the number is no longer as before, but the importance of getting links to how high, in addition to GOOGL related technical personnel, I am afraid no one can say clearly.

The existence of a wide range of links is also meaningful, because now the site interchange links, multi-party circular links, link farms and other forms of existence such a "recommendation" is gradually reduced the significance of the search engine rankings related to the site link algorithm is also a natural thing. Just as early search engines relied heavily on the content of META tags to end up with this ranking rule. This to point to the search engine for the most concerned about the Baidu and GOOGL, Baidu still think that the popularity of friendship links to the weight of the site is very large, but from the GOOGL algorithm, the more emphasis on high-quality friendship links The best example is now search SEO suddenly go in a beautiful aunt. But the GOOGL is still "unknown" we compare to know the reason for this here no more talk.

On the one hand is because many websites use this kind of rule to influence the fair ranking effect, even causes the unnecessary legal dispute, on the other hand also is because has updated understanding and the more accurate method to the search ranking algorithm.

is actually a meaning. In search engine marketing, link breadth (link popular some articles translates as "links 17891.html" > popularity "link Wide" and so on. Common link breadth to measure the number of sites being linked to other sites is also called "Number of links" or popularly known as "link from external Sites" by the number of links to other sites There is a special term "Inbound link" to describe "links from external sites" Outbound link The synonym is extern link

Its background is GOOGL as the representative of the search engine developed a new search engine ranking algorithm, link breadth (link popular word appeared in 1998. Not only focus on some elements within the site, but also a site by the number of links to other sites as a major factor in the rankings, because the search engine that the site is generally inclined to link high-quality sites, so the link to a site is equivalent to a vote for the site. Visible, increase the link breadth of one of the important role is to increase the site in search engine ranking advantage (of course, the site link itself also has a certain value of the site promotion)

Search engine optimization work began to focus on the number of sites being linked, for this reason. Even a lot of websites make all kinds of meaningless web links to get search engine ranking advantage, in fact, this is the wrong way, the search engine not only attaches importance to the number of sites being linked, but also attaches great importance to the quality of linked sites (with the site PR value has a certain relationship) by a large number of low quality site links can not get the ranking advantage, May even be thought of as link farm terminology interpretation by the search engine to punish-lower rank or even be disqualified.

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