The internal chain layout of users ' needs and search engines

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The layout of the inner chain is a key content of website optimization, according to the statistical analysis can be learned that in the access to the source of the site, direct access can be as high as 60%, others are search access and external link access. What does that mean?

The author Dan to tell you is, these data again for us to emphasize the importance of the chain, only to stay users of the site is the search engine is considered to have access to value of the site, will be given a high ranking position. Inside the chain is the station text picture and other hyperlinks form, through these links can improve the weight of the page, you can better improve the overall quality of the site.

How to build a content system that is advantageous to website optimization? In fact, the search engine for the site link layout is also required, one is in line with the search engine's own algorithm, to eliminate the only for ranking and do the link; the second is the layout of the chain is to better meet user needs, is a recommended guide to click. At the same time take into account the user needs and search engine within the chain is the site to optimize the layout of the chain.

The most intuitive inner chain is the navigation bar, which is the best embodiment of the current user needs within the chain settings. In general, the design of the navigation bar is based on the user to the Site page browsing data arranged, will be the most users want to understand the information intuitive display to the user. and the website page navigation bar link one is in order to link each page to make it form a wide area inner chain system; The second is the use of breadcrumbs to make users more intuitive understanding of their "location."

Again, the inner chain we see is the text link in the Inner page article, which is a recommended link. Good recommended links can directly improve the site page weight can also make it participate in ranking, on the author's own thought, the chain recommended guide to do the best is Baidu Encyclopedia, the same text link direct to give the page vote plus points, so that the overall site formed a perfect "navigation system" to the greatest extent to meet the user experience. And a lot of seoer will be the inner page of the keyword link to the homepage, this is useless for optimization, and this does not make any sense simply in order to improve the home page ranking of the internal chain is easy to search engine to judge for cheating.

The layout of the inner chain is not only for the convenience of users browsing, but also for the search engine experience. We know that the internal chain has the effect of transfer weight, specifically, it should be within the chain between the vote can improve the weight of their respective pages, to improve the ranking is advantageous. But we need to know that each page can only have one vote, even if a page has a few links, and the final vote calculation is only one time, the other only as a direct user click text link.

At the same time, we will think of the site as the weight of the page of the inner chain point is a lot is, whether the same kind of voting it! This is not in fact, the homepage is a special page of the Site page, which the production of text pictures link to a certain extent is the weight of a dispersion, This requires us for those who can only meet the user experience, and do not need to be the search engine needs of the page we can use the nofollow tag, but also focus on the homepage weight. As an SME station, we require the number of links in the home page to keep within 50, too much will affect the user clicks on the site optimization is not a good layout design.

The layout of the chain should take into account the user and search engine two aspects, in the site layout design also need to clear this principle. In order to rank and do the inner chain is harmful to the site optimization, do within the chain layout must be thoughtful.

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