The internet marketing of traditional enterprises viewed by TCL Micro-Film Festival

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Millet handset has created an internet marketing myth, which has stimulated the traditional enterprise to transform the Internet marketing pace. At just the curtain of "the Hollywood TCL Micro Film Festival" awards ceremony, TCL Group Assistant President, Brand Management Center General manager Liang in the media interview, said: The selection activities not only to show the Tcl brand "younger, fashionable, internationalization" of the rich connotation, Or the company to implement the brand entertainment marketing strategy of another major move.

Tcl's internet marketing strategy is becoming more and more of a product implanted in the early Hollywood blockbuster "deformed gold Steel 3", "Cloud Atlas" and "Avengers union" to the perfect finale of the "Hollywood TCL Film Festival". As early as 2012, TCL proposed brand rejuvenation, fashion, internationalization of the new transformation and upgrade strategy, which can be said TCL to the Internet marketing transformation of a signal.

Under the Internet tide, more and more traditional enterprises began to transform to the Internet marketing to meet the needs of consumers. Because the traditional enterprise's Internet popularization degree is not high, to the Internet marketing transformation is undoubtedly a huge challenge. Tcl, by contrast, has come out with a way of changing internet marketing that is in line with its own characteristics.

believe that many large enthusiasts are very clear, from "Transformers 3" to "Avengers Alliance", "Cloud", until "Iron Man 3", each blockbuster can see the shadow of TCL products. Through the various cooperation with Hollywood commercial blockbuster, with the help of the later netizens to spread the public opinion of Hollywood blockbuster, Tcl brand quickly entered the consumer's vision.

Last April, when "Iron Man 3" was released, TCL synchronized the "You Are my Hero" official online theme event, the participants just speak their hearts heroes, and upload photos, there will be a chance to win the value of 3,000 dollar Iron Man luxury combat clothing, Tcl 3D Intelligent Cloud TV and so on multiple different surprise awards.

with the release of "Iron Man 3" and "You Are my Hero" online activities, the network has set off an iron hero upsurge, TCL's mobile phone and 3D TV also very natural into the activities, and has been recognized by many users. This is TCL announced the transformation of a classic internet marketing case. The "Hollywood TCL Film Festival", which has just been finished by the

, is also a very successful internet marketing case. This activity is specially tailored for the generation and the young, not only to meet the dream of youth film, but also to show the audience tcl Younger and fashionable brand influence, as well as TCL's unique internet marketing thinking.

Since the September 15 Hollywood TCL Film Festival officially launched, the total collection of entries on the Chi Yu, attracted hundreds of thousands of of users to participate in the comments. In more than half a year's competition, the theme of the "micro-brilliant Live excellent" Hollywood TCL film Festival to get hundreds of thousands of of netizens to participate and comment on,has become the hotspot of Internet public opinion. The

is easy to see through the two Internet events, "You Are my Hero" and "Micro-Excel". Tcl marketing thinking, is no longer a single offline activities, but with the help of the Internet platform, fully mobilize the enthusiasm of netizens, will be younger, fashionable brand quietly passed to netizens. This model is suitable for the traditional enterprise Internet marketing thinking.

All along, traditional enterprises in the Internet marketing is a short board, the excellent case of the Internet is also a blank. and TCL strategic brand upgrade process, the ingenious use of social hotspots, fully mobilize netizens actively participate in the Internet marketing thinking, it is worth the traditional enterprises for reference. Finally, I hope that more traditional enterprises like TCL, down-to-earth, with a more pro-public way to the Internet marketing transformation, rather than mechanically copied.






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