The key points and brief ideas of Weibo marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Where is the value of Weibo marketing?

1. All microblogging is the media, if there are many private micro-blogs have good word-of-mouth information, product sharing information, activity information, then this is valuable. We do micro Bo marketing is to find ways to achieve this goal.

2. Take the initiative to point to point: Each Weibo behind is a real person, we are to affect this person, let him remember us or our products, so we can actively to comment, attention, forwarding and communication.

How do you promote others to share our information on Twitter?

All of our work revolves around these two points, so how do we promote others to share our information on Twitter in order to achieve our first goal? This is a key and difficult point. Here are a few suggestions.

1. The most common is the award forwarding activities, but others forward our information to their own microblog, and then have the opportunity to draw, but there are too many shortcomings.

The biggest drawback: the poor quality of the tweets involved. True microblogging players are rarely involved in forwarding.

Question: So how do you get most of the valuable microblogging, active microblogging, and non-zombie powder involved in our message forwarding and discussion? This is another problem.

Answer: This has to find a topic that everyone is interested in, with a common emotional outburst. This requires creativity and planning!! Most of the time we may not expect to have tens of thousands of forwarding and discussion, after all, this is a very large microblogging marketing activities, we are more focused on the basic microblogging marketing work.

2. Other people forward our ordinary microblogging is also marketing, don't forget, your microblog name is the best advertising, even if the content of the microblogging does not have any ads. When you can see your name everywhere, it means you are famous.

And Coca-Cola's microblog is this: the microblogging content is not advertised, and the picture is some product-related illustrations, as follows:

So the question here is: how do you get people to be happy to forward our tweets??

The answer should be: Twitter content is interesting and valuable, and we can refer to other highly forwarded tweets to see what kind of tweets are high.

3. How do you encourage microblogging to share product information?

Good things do not mind sharing, buy something delicious, and then photo sharing said today bought a certain brand a product is too delicious. This is really what we need: The following figure

So the premise of voluntary sharing is:

1. There is a handy tool for photographing and sharing pictures--smartphones, and I don't think anyone will take photos with a digital camera, then put them on a computer, and then tweet and talk about space. One possibility is that your product has a problem and others are prepared to collect evidence.

2. Your product is indeed very interesting, so that customers are very satisfied. Like a stupid nana.

Figure：

3. The last is not a necessary condition, if we can encourage others to share, it will be easier, if the sharing after the possibility of winning? It's worth thinking about.

We can encourage people to take out their mobile phones and share them while they are trying to eat. Through the above analysis, what is our key work?

1. Regularly publish interesting, valuable and creative tweets on a daily basis.

2. Encourage or invite forwarding, sharing and discussion.

3. Find the target microblogging users active communication: comments, forwarding, communication and so on.

What do we use as assessment indicators?

Number of tweets released

Total number of tweets forwarded

Increased number of Weibo fans

Number of unsolicited tweets (number of comments, number of forwards, number of communications)

Number of topics on the platform

Xiao Blog (www.86xiaoran.com), concerned about the content of new marketing blog, welcome to reprint share, reprint please indicate the source.