The marketing business model of the website must consider the factor

In the network society in the Online shopping center, website (web) magazine, electronic newspapers, technical associations, consulting companies and all kinds of specialized service agencies and other operating entities and activities everywhere, web technology has created a new market opportunities and business models, the corresponding marketing strategy is the key to the successful operation of the site. According to the actual operation of the site, its marketing must consider the following factors:

Network Marketing (www.zhongjiaji.com) The overall planning of the first step is to establish an enterprise in a certain period of network marketing goals. The goal setting mainly includes 5 kinds: sales target, enhancement service target, brand network marketing target, promotion network marketing target and mixed network marketing target.

After establishing the goal, it is necessary to determine what kind of network marketing strategy The enterprise should adopt to achieve the goal. Network marketing Strategy Focus includes: Customer relationship reengineering, that is, the key to success of network marketing is how to cross the geographical, cultural and spatial gap, to reconstruct customer relationship, to explore customers, attract customers, retain customers, understand the wishes of customers, using interactive services to maintain customer relations; customized marketing, that is, leveraging network One-on-one to provide personalized, personal products or services to customers, the establishment of an enterprise's online marketing partners, and network partners to form the scale of resources to create a competitive advantage, the company's own site and other people's Web site, to attract more network customers.

When the enterprise managers on the network marketing goals and strategies have been a certain understanding of the time, to do a good job of network marketing management settings are easy to ignore the part of many enterprises.

Network Marketing Management setup is the key to guarantee the marketing effect of the enterprise. It includes the choice of network Marketing management model and the determination of the quantitative index, in which the management of feedback information is very important. A part of the feedback information is the customer's various types of questions, to these issues, the relevant departments of the enterprise should give a reply as soon as possible. For some common problems, you can provide a response by setting up an automatic responder. For questions that cannot be answered immediately, the enterprise should commit to giving the response time-usually within 24 hours.

The impact of network sales on other sales channels is also a problem that enterprises should consider in the overall planning of network marketing. Enterprises should make statistical analysis through market research, judge the impact of online marketing on other sales channels, consider the relationship between them in the formulation of the plan, and make the network marketing plan coordinate with the overall marketing plan of the enterprise.