The marketing of fans in Beijing Mobile deductive micro-blog era

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

June 30, Beijing mobile microphone Music sinks-"Our Time" the star concert in Beijing Olympic Sports Center successfully staged, to participate in the concert has super Girls Li Yuchun and Jie, as well as Mic Nan, Lin Jia, Cao and so on. The concert attracted more than 3,000 viewers to see the scene, very hot.

In fact, the attention of this "our Times" theme concert audience far more than the scene of the 3,000 fans, on the Sina micro-boping platform, the official micro-blog Data base live performances, 400,000 fans to pay attention to the scene of the concert, more popular than the imagination. Data base is Beijing Mobile's data service marketing brand, is also Beijing mobile marketing data business important platform.

According to data base camp staff statistics, in the concert in a short span of 2 hours, the data base sent out every micro-blog is wildly forwarded, many tweets and comments more than 1000 times, the whole concert down, the data base issued by the microblogging, forwarding and comments more than 20,000 times, The enthusiasm of the fans was greatly released.

Especially a "spring and spring the most hard, corn clearest!" Spring and Spring Road boundless, corn to help! A long way to spring, corn to accompany! The most pure spring spring, corn love to deep! Spring and spring smile, and the corn is joyful! "Weibo, won the fans of a high degree of recognition and praise, fans straight boast mobile small is" true corn, very talented ", Closer to the distance between the fans and the Beijing movement.

and a micro-blog about mic Nan: "They have been announcing to everyone, with their subversive performances and excellent results, that m.i.c." The storm never stopped and belonged to M.i.c. The time has come!!! M.I.C Nan! "is to attract a large number of mic Nan fans of onlookers and applause."

This is undoubtedly a successful microblog marketing case. According to the marketing theory of Weibo marketing expert Du Zijian, this microblogging marketing effect is amazing. If every fan in the data base is counted by 500 fans, forwarding 20,000 times is equivalent to exposing 10 million people. Small microblogging account equivalent to a provincial television station exposure, Beijing mobile data business brand has been high intensity and high density publicity.

As we all know, Weibo era is the era of huge production of fan economy, more and more companies and government agencies, the opening of micro-Bo to build a platform to communicate with netizens, but also to carry out product and brand marketing, output values.

In the Mobile phone manufacturing field, millet mobile phone is a unique representative of the economics of Vermicelli, while in the field of data business marketing, data base is undoubtedly one of the representatives. Data base has been set up so far, has gathered more than tens of thousands of Beijing mobile users. Through five years of hard work in the field of data business marketing, it has become an important platform for Beijing mobile business marketing, and the official microblogging and official website of the data base has become an important bridge between Beijing Mobile and user communication, playing the biggest power of the fan economy in the Weibo era.