The marketing way of traditional enterprises from free congee

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This morning, Old Feng (Feng Dongyang) also as usual, to go to work on the way to buy a cup of porridge, one to keep the stomach, and secondly to prevent hunger. However, due to the rush this morning, the usual buy porridge "fixed-point institutions" let me accidentally missed. However, I know there is a place not far from the company to sell porridge, so gladly walk on the way to work. On the way, a chance to sell porridge, see the venue should be new stationed soon, so go to the side of selling porridge, very natural say: "The boss to a cup of porridge." "The boss got me a big glass when I asked about most money," the boss said, "to celebrate the opening, free porridge." ”

It took me a few seconds to take a look at the porridge shop behind the boss, and I was sure it was true, and thanked the boss with a thankful voice. On the way to the company, I was eating porridge while thinking, this marketing method is suitable for this traditional enterprise? (that the hotel is a traditional enterprise is not too?) Before analyzing the traditional marketing methods, we first look at the General restaurant (catering business) when the opening is how to promote marketing:

Food Discounts

This is a common practice of catering business, eating discounts or early opening, price discounts. Although it is customary, it is still effective. Some people still buy this kind of account. Every restaurant opening, always see the people inside the full of food, because the Chinese have the mentality of petty gain, of course, this is not a shortcoming. The discount I'm talking about here is not just a discount on the price, but also a bowl of this kind of discount.

Second, the free banner to publicize themselves openly

This method is believed to have seen few people, the general catering enterprises are also the implementation of more price concessions, playing the banner of free meals can be said to be very few. And today the boss is really free to send porridge. Of course, he also operates other early in the store, such as steamed stuffed bun, diamondback horse, in fact, is authentic Chinese restaurant.

The above is the most common way to promote the catering business, we can also call it the marketing approach. In these ways to promote publicity, the boss is generally "traditional", he may not think of using the Internet, the network to promote their own store. Is this traditional marketing method feasible? Feng Dongyang Although feasible but also has shortcomings. Why do you say that? Listen to my analysis:

Target range too extensive

How far can the range of this Chinese restaurant radiate? Some might say that as long as the food is done well, there will be people. In fact, too far from the most will be in the vicinity to find food. And his restaurant is just a common restaurant in the north, we all call this type of steamed vegetable soup. And get porridge most of the people are passing work a group of people, distance from this hotel have a certain distance. Therefore, it can be said that such a marketing approach has such a disadvantage, the scope is too wide.

No Community promotion has an advantage

There are a lot of upscale communities around this little Chinese restaurant, instead of using this free congee to come to the public to know your restaurant business content, in fact, not as targeted to the surrounding high-end community to promote, especially some high-grade apartments, because this kind of accommodation of the crowd are some young people, daily insist on cooking every day is still limited , most young people like to go out to eat.

In contrast, both of these approaches are traditional marketing methods. Then, if standing on the Internet, there is no suitable for this traditional enterprise marketing methods? Of course!

Group buying is still the first choice for small restaurants

I also buy the small restaurant of the volume, characterized by cheap and from the picture to see the corporate color fragrance is also readily available, from the list of options, so that everyone feels that the value of the thing. So it's still a good choice to buy this small catering business.

Micro-credit marketing can also be used

When it comes to micro-letters, we are no strangers to internet people like us. And for the traditional enterprises, but also gradually some enterprises have stepped into the ranks of the letter marketing, even more, some traditional enterprises also micro-credit marketing operations, not lively. I usually use micro-letters to search the people nearby, I can see some small restaurants nearby appear in it, of course, the biggest feature is free meals.

QQ Group gather target crowd

I used to work in an office building, there is one to do takeout, he put this upstairs people are concentrated in a QQ group (of course not all the crowd), just his target crowd, and then every day fast to the time of ordering people in the QQ call her, the boss today to order what kind of lunch box. In fact, this is really a good marketing method. The target customer is clear, this is the building of the office workers, and this "conversion rate" that is quite high oh.

For the above mentioned several methods, it is estimated that most people choose micro-credit marketing more, which reminds me to come last Sunday, after a foot bath shop, many people are in a hurry to take a few celery happy fart to go. There are also a group of people in front of a store at a table before I do not know what to do. Finally asked about it, only to know that the foot bath shop in the free delivery of celery, the prerequisite is to scan their two-dimensional code, and then pay attention to their public number.

It appears that the traditional enterprise has been using micro-letter to embark on a new marketing path. However, in my opinion, the positioning of the Feng Dongyang seems to have some problems. Why do you say that? Because I see the people who get the celery for free are mostly young couples or little couples, and of course there are some aunts. (What makes me wonder is that they also play micro-letters, which gives me a further understanding of the influence of the micro-trust thing.) Can these users really become the target customers of the foot Bath city? From the outside, the foot Bath city is decorated with the very atmosphere. Of course we don't talk about the formal. Even if you can push the preferential information of your foot Bath city to the user's micro-letter, but these small couple, the small couple, the aunt can really become your transformation? Although celery is very cheap, but this method is a little inappropriate? Whatever the outcome, it is at least that the traditional business has entered the area of internet marketing.

End：

Traditional enterprises want to really integrate into the Internet, with the Internet platform to carry out network marketing, this is not a matter of overnight, which requires a lot of professionals to operate, and many of the traditional enterprise bosses do not dare to rashly innovate, rashly reform. But although the rise of this group of the backbone, I believe that in the near future any traditional enterprises will rely on the internet to promote marketing. At that time, network marketing staff estimated to be more popular!

This article by Feng Dongyang Original, reprint please indicate from Feng Dongyang SEO blog. Micro-signal: Fdyseo