The method of medical network marketing for small and medium-sized enterprises

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Members of the Forum have friends through Tradelink to communicate with us, consulting us to help their medical enterprises to provide some of the most effective medical network marketing methods, we told him the above several practices more network marketing methods, the member said, these ways we are useful, such as corporate web site we built for several years, search engine bidding rankings, Advertising has been in the launch, I also adhere to the blog platform to write blog, community also often posted, but found that each effect is not good, can you give me a more effective way of medical network marketing?

These two problems are almost always with us in the enterprise engaged in E-commerce, medical network Marketing staff, medical Network marketing in China for ten years, but also emerged out of a lot of medical network marketing methods, many medical enterprises are active and passive to try a variety of network marketing methods, But through the medical network marketing way to help enterprises to obtain profits, improve the competitiveness of the enterprise market is not much, China's small and medium-sized enterprises in the total of 30 million, of which about 3 million enterprises, 27 million is the self-employed nature, statistics show that 2007 through the search engine advertising ( Including the mainstream search engine pay auction rankings, advertising, network marketing enterprises more than 400,000, the average number of members reached more than 24 million, including the integrity of nearly 300,000, Chinese enterprises, the number of Web sites about 970,000, the number of portal network advertising users focused on brand enterprises (the network ads mentioned here do not contain search engine advertising), Other statistics show that nearly 41% of China's small and medium-sized medical enterprises have not tried any medical network marketing, through the above figures can understand a phenomenon: China's tens of small and medium-sized medical enterprises in the number of corporate enterprises accounted for only 1/10, more self-employed, combined with search engine pay ads, Business-to-business E-commerce Platform paid users, the number of corporate Web sites can be learned that China's small and medium-sized medical enterprises in the medical network Marketing application level is very low, and the network marketing approach to the presentation of a relatively concentrated characteristics, then return to the subject of this article to discuss.

Small and medium-sized Enterprises mainstream medical network marketing methods can be summed up as follows: corporate website construction, website promotion (more devoted to search engine mode), business-to-business E-commerce platform marketing; In addition to the above mainstream enterprise network marketing methods, 2007 blog marketing, Community Marketing has also received a lot of business owners and medical Network marketing staff attention and application, and more business owners are also very favored in the free medical Network marketing promotion, such as business-to-business platform a large number of free members, a large number of free information released, this is the domestic book on the commercial software, Business Express and other information release software can continue to expand the market for one reason.

Back to the question mentioned by the friend above, which medical network marketing method can quickly let you get orders, in fact, the problem is more difficult to answer, medical network marketing methods and enterprise personality characteristics, industry, internet marketing constantly changing environment has a very big relationship, such as taking my original in the electronics industry as an example, 2001 Enterprises began to engage in medical network marketing, 2002 network real name, Baidu bid, good faith, website search engine optimization Attempt one by one, to obtain a good marketing results, to help enterprises quickly achieve business performance promotion, and medical network marketing cost investment is very low, In today's Internet environment these methods become more and more difficult to quickly effect, one of the important reasons should be said that the Internet market competition intensified, Internet users use the level of promotion, medical network marketing work more and more professional and strategic; I also looked at this friend's corporate website, the launch of the search engine advertising, and landed her blog, also looked at her activities in the community, I summed up the situation is: Medical Enterprise website Marketing type is not good, performance in the enterprise website design ideas, content writing, the necessary access to customer trust information, search engine optimization, business processes and so on, Although through the search engine bidding rankings and other ways to promote the website, but the site traffic is not large, and the site does not target the input of these keyword ads to set a better guide page and enhance the effective conversion of advertising work; search engine ads from the keyword selection and advertising word description of the lack of professionalism; she's also active in blogging, But blog marketing positioning, the relationship between personal blog and corporate blog is not clear, personally feel that blog marketing is the spread of Word-of-mouth, is the enterprise or personal brand through the form of a blog display and dissemination, and potential customers to form a tacit communication; then in the community actively post but can not clearly position their contours, For example, a lot of posts, with a lot, but almost all of the irrigation type, and even the release of the main paste is rarely related to their own industry, it is difficult to form a brand in the community or Word-of-mouth.

Through the nearly five years of medical network marketing services in-depth, think that in today's Internet marketing environment, enterprises need to do is not to let medical network marketing staff to try every kind of medical network marketing methods, but should be from the high-level understanding of enterprises, to enhance the overall medical network Marketing awareness, The senior leaders of the enterprise not only pay attention to the medical network marketing verbally, should be from a certain enterprise positioning, marketing planning will be integrated into the system of network marketing, enterprises to select multiple network marketing methods should be more in-depth analysis of the network marketing methods, will be a number of medical network marketing methods in the enterprise marketing goal planning for integrated Network marketing planning , improve the Enterprise medical Network Marketing management level to adapt to the changing Network Marketing competition environment, such as the Web site can not bring marketing results for enterprises need to invite professional medical network marketing personnel to carry out site diagnostics, marketing-oriented web site transformation, enterprise blog marketing should need to clearly locate the enterprise's blog marketing demand Point, The enterprise builds the blog needs to carry on some necessary blog marketing knowledge to study, if invites the third party to carry on the blog marketing Service to need to do more work.