The mobile marketing card position war will be able to discover the accurate data to realize the value

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Mobile marketing has become a hot topic in the headlines of today's major Internet technology portals and various internet conferences. From the original microblogging marketing to today's micro-credit marketing, app client marketing, do a good job of mobile-end social platform marketing is obviously already a compulsory course for websites and electric business enterprises. The rise of micro-trust, Friend Circle Marketing, let mobile marketing gradually on the table, it seems that the traditional PC-side marketing is not so irreplaceable, mobile marketing is slowly playing its real value.

Micro-letter Shielding links, mobile phone Taobao shielding micro-letter, pay treasure Computer transfer began to charge fees and push the payment of treasure purse, the surface appears to be due to the security of the consideration, the real or Ali Tencent in the mobile end of the competition. Micro-letter and Taobao has been mano to dry up, micro-letter to mobile electric dealers eyeing, between the mobile end of the entrance to the place is coveted for a long time. Ali's advantage lies in the powerful electric business platform resources, cat Taobao has become the electric business of the Big Mac, but its mobile end lack of appeal, there is no can take out the table of the mobile portal. And Tencent, micro-letter mobile portal status is significant, but Pat, QQ Mall has not been able to and Taobao cat challenge the strength. In the mobile Internet development more and more mature form, micro-letter and Taobao infighting, the essence of mobile network shopping and mobile marketing resources for the competition.

Mobile Internet to bring the changes are obvious to all, the dual 11 mobile phone Taobao daily turnover amounted to 5.35 billion yuan, increased by nearly five times times last year, daily active users reached a peak of 127 million, the phone Taobao client completed the number of transactions than the total number of transactions in 21%. Xun Double 11 has broken 200,000 orders in the micro-letter "featured goods" store. "24 Hours Online" and "multi-screen interaction" so that mobile end users are no longer the same as in the past limited by space.

How to grasp the mobile end of the user, good mobile marketing is the key. More developers want to start and make money on the mobile internet, and advertisers want to use mobile marketing to expand new users. In the micro-marketing boom at the same time, mobile advertising in the overall network advertising market share has gradually increased. Developers have products with users, thinking about how to find the right advertisers. Advertisers have the intention and money, think of how to find the right app or website to put. This requires a third party mobile advertising platform in the middle of matchmaking.

Compared with the traditional advertising alliance, the mobile advertising platform is to help developers and advertisers more accurate mining data to find users, so that each flow to maximize the value. China's leading mobile advertising platform, Rice (www.qumi.com) said that the mobile end of the traffic conversion rate is higher, and more accessible to target users, only for advertisers and developers to provide the best quality mobile marketing services, so that both sides maximize the value of marketing resources to explore large data, to play the value of traffic, Let the user no longer drain.

Interest meter relies on years of operation Experience of Advertising Alliance has integrated the field of smart mobile phone a large number of high-quality media and advertising resources for advertisers to provide accurate, efficient products, brand promotion services, but also for developers to create rich advertising revenue, to build a fair, honest, efficient advertising marketing service platform. At the same time, fun Rice has many years of network marketing experience, creating a number of network well-known brands, cultivate a group of high-level technical research and development personnel and a professional marketing service team. In customer service, will also give developers and advertisers to provide authoritative mobile marketing advice, so that developers have the flow can find ads, so that advertisers have the funds to find the right platform.

U.S. Mito CEO Wu Xinhong once said that only the hardware and software fully integrated to play the maximum performance of the mobile end. This sentence used in mobile marketing is also applicable, because only the mobile advertising platform resource services and developers advertisers in the hands of the user flow and funds effective combination, can make the mobile marketing qualitative change, so that mobile advertising to create more value. From the Fun Meter network operation of the situation just verified this truth, mobile marketing of the card is only the beginning of the battle, only to do a good job in the market to seize the opportunity.