The most powerful 10 methods of network Marketing

The marketing way of network marketing is more embodied in the communication and dissemination, he communicates to the consumer is enterprise information, product information, brand information, marketing information, the most powerful tool has 10 kinds.

The first approach: forum

The Forum tree form may produce the good dissemination effect, opens the enterprise or the brand area in the forum, has the goal and the direction to raise the topic and organizes the topic discussion, invites the consumer to participate and gives the spiritual encouragement, can realize the dissemination purpose. In fact, many enterprises attach great importance to the dissemination of the Forum effect. It is no doubt that the most direct way is to set the topic and discuss the topic in the Forum. In fact, there has been a special forum marketing services, service Enterprises called "Forum marketing." Its essence is in a certain classification of the forum orientation, quantitative set up the topic and the marketing means that causes discussion, its core lies in the topic attraction and the attention degree, induces the forum user to participate in the topic discussion through the certain text guide, and leads the topic discussion toward the enterprise's angle development. The audience is the forum users, the depth of the discussion topic, the number of participants, the number of forum topics, the number of forums are specific indicators of assessment.

Case: If you are on Alibaba's Taobao to try to the Internet merchant charges caused by large-scale protests, and eventually have to cancel the charge of the event and memory, you may also remember that there is a rival figure has appeared in that incident, that is Tencent's Pat net. In that incident, Pat NET hired a PR company to use the forum to spread the way, take the opportunity from Taobao attracted a group of merchants to join Pat NET.

The second method: blog

The blog is the consumer makes the information and the dissemination information the portal, the enterprise may advertise by the content and the blogger's interest in the blog, provides the product trial for the blogger free of charge, then invites the Blogger to publish to the product feeling and the appraisal, invites the blogger to visit the enterprise, Work with the blog operators to launch the blog page decorative tools such as the dissemination of corporate information. Advertising is undoubtedly the simplest form, but if you can get the identity of bloggers and write to the enterprise and product benefits of the article, it can achieve the effect of word-of-mouth dissemination. In addition, the establishment of their own blog is also a good way of communication, the current number of enterprises in the corporate blog and consumer interaction between the answer has also achieved good results.

Case: As a longtime sponsor of the Olympic Games, Coca-Cola released a dialogue-style marketing website called "Torino Conversations" during the Winter Olympics in Turin, Italy, in 2005. The site is open to podcasting, publishing pictures, reader comments and other functions, and paid to recruit 6 university students from China, Germany, Italy, Canada, Australia and the United States, from the Olympic Games audience, in the form of blog real-time coverage of the Winter Games, and promote Coca-Cola products. The blog team is the equivalent of Coca-Cola's PR department, but does not belong to Coca-Cola employees.

Coca-Cola's blog marketing strategy is cutting-edge. At present, many companies in the United States in order to increase the traditional marketing based on blog Network Marketing plan, try to hire part-time and full-time blog to promote corporate activities. Dutch tourism, for example, paid 25 bloggers in January to participate in the Amsterdam press conference, which was recruited by Blogads receptacle, a blog network dedicated to blogs and advertisers. Visa USA2005 also released a similar website to encourage Olympic enthusiasts to issue blogs about the Olympics. The site is more technologically advanced than Coca-Cola's site, in addition to allowing podcasting, publishing pictures, readers ' comments, and also use picture management to share the site flickr.com image sharing services and video blog services.